Introduction to Mass Communication : Media Literacy and Culture

by Baran, Stanley

• ISBN13: 9780073378909
• ISBN10: 0073378909
• Edition: 6th
• Format: Paperback
• Copyright: 2009-01-12
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Table of Contents

Laying the Groundwork

Mass Communication, Culture, and Media Literacy

The Evolving Mass Communication ProcessPart Two: Media, Media Industries, and Media Audiences

Books

Newspapers

Magazines

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and the World Wide WebPart Three: Supporting Industries

Public Relations

AdvertisingPart Four: Mass-Mediated Culture in the Information Age

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Glossary

References

Credits

Index

Table of Contents provided by Publisher. All Rights Reserved.