CART

(0) items

Introduction to Mass Communication : Media Literacy and Culture,9780073378909

Introduction to Mass Communication : Media Literacy and Culture

by
Edition:
6th
ISBN13:

9780073378909

ISBN10:
0073378909
Format:
Paperback
Pub. Date:
1/12/2009
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $149.85

Rent Textbook

(Recommended)
 
Term
Due
Price
$16.21

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073378909
$23.25

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $13.96
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 6th edition with a publication date of 1/12/2009.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Introduction to Mass Communication : Media Literacy and Culture
    Introduction to Mass Communication : Media Literacy and Culture
  • Introduction to Mass Communication:  Media Literacy and Culture Updated Edition
    Introduction to Mass Communication: Media Literacy and Culture Updated Edition
  • Introduction to Mass Communication:  Media Literacy and Culture Updated Edition
    Introduction to Mass Communication: Media Literacy and Culture Updated Edition
  • Introduction to Mass Communication:  Media Literacy and Culture, Updated Edition
    Introduction to Mass Communication: Media Literacy and Culture, Updated Edition
  • Introduction to Mass Communication: Media Literacy and Culture
    Introduction to Mass Communication: Media Literacy and Culture
  • Looseleaf Introduction to Mass Communication: Media Literacy and Culture
    Looseleaf Introduction to Mass Communication: Media Literacy and Culture




Summary

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Table of Contents

Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication ProcessPart Two: Media, Media Industries, and Media Audiences
Books
Newspapers
Magazines
Film
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide WebPart Three: Supporting Industries
Public Relations
AdvertisingPart Four: Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media
Glossary
References
Credits
Index
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...