9780073378909

Introduction to Mass Communication : Media Literacy and Culture

by
  • ISBN13:

    9780073378909

  • ISBN10:

    0073378909

  • Edition: 6th
  • Format: Paperback
  • Copyright: 1/12/2009
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Table of Contents

Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication ProcessPart Two: Media, Media Industries, and Media Audiences
Books
Newspapers
Magazines
Film
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide WebPart Three: Supporting Industries
Public Relations
AdvertisingPart Four: Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media
Glossary
References
Credits
Index
Table of Contents provided by Publisher. All Rights Reserved.

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