Introduction to Mass Communication: Media Literacy and Culture, Updated Edition

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  • Edition: 6th
  • Format: Paperback
  • Copyright: 1/19/2010
  • Publisher: McGraw-Hill Education
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While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the affects of recent events on media and media audiences, and coverage of current issues in the media industries.

Table of Contents

Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication Process
Media, Media Industries, and Media Audiences
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide Web
Supporting Industries
Public Relations
Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media
Table of Contents provided by Publisher. All Rights Reserved.

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