9780077403898

Introduction to Mass Communication: Media Literacy and Culture Updated Edition

by
  • ISBN13:

    9780077403898

  • ISBN10:

    0077403894

  • Edition: 7th
  • Format: Paperback
  • Copyright: 1/13/2012
  • Publisher: McGraw-Hill Education
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Summary

Introduction to Mass Communication: Media Literacy and Cultureencourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Table of Contents

Part One: Laying the Groundwork
1. Mass Communication, Culture, and Media Literacy
2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences
3. Books
4. Newspapers
5. Magazines
6. Film
7. Radio, Recording, and Popular Music
8. Television, Cable, and Mobile Video
9. Video Games
10. The Internet and the World Wide Web

Part Three: Supporting Industries
11. Public Relations
12. Advertising

Part Four: Mass-Mediated Culture in the Information Age
13. Theories and Effects of Mass Communication
14. Media Freedom, Regulation, and Ethics
15. Global Media

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