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9780415596442

An Introduction to Political Communication

by ;
  • ISBN13:

    9780415596442

  • ISBN10:

    0415596440

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 2011-04-20
  • Publisher: Routledge
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List Price: $49.95

Summary

In this classic textbook, Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels. This fifth edition will be revised and updated to include:the 2008 Presidential Election and Barack Obama the 2010 UK Election the role of new media in political communication, including blogging, Twitter and other Web 2.0 applications new case studies on minority rights, the financial crisis, and pressure group politics including the 'Plane Stupid' campaign.

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