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An Invitation to Social Research How It's Done,9780495813293
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An Invitation to Social Research How It's Done

by ;
Edition:
4th
ISBN13:

9780495813293

ISBN10:
049581329X
Format:
Paperback
Pub. Date:
1/1/2010
Publisher(s):
Cengage Learning
List Price: $189.00

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Summary

This book provides balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach: Chapters are built on focal research pieces and excerpts from real research projects, and they present the insights and perspectives of workers conducting real-world research. The book guides readers through the many stages of social research--from selecting a researchable question and designing a study to selecting the best method of data analysis for a particular study--and prepares them for the ethical issues and problems that they may face along the way.

Table of Contents

The Uses of Social Research
Theory and Research
Ethics and Social Research
Selecting Researchable Topics and Questions
Sampling
Measurement
Cross-sectional, Longitudinal, and Case Study Designs
Experimental Research
Questionnaires and Structured Interviews
Qualitative Interviewing
Observational Techniques
Using Available Data
Content Analysis and Comparing Methods
Applied Social Research
Quantitative and Qualitative Data Analysis
Appendixes
Writing the Research Report
Random Number Table
Checklist for Preparing a Research Proposal
Comparing Methods
Multiple Methods
Glossary
References
Index
Table of Contents provided by Publisher. All Rights Reserved.


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