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Don Moore is an Associate Professor of Organizational Behavior at Carnegie Mellon University¹s Tepper School of Business, and holder of the Carnegie Bosch Faculty Development chair. Don is also formally affiliated with CMU's Department of Social and Decision Sciences, and he is the founding director of the Center for Behavioral Decision Research. He received his Ph.D. in Organization Behavior from Northwestern University.
Introduction to Managerial Decision Making | p. 1 |
The Anatomy of Decisions | p. 1 |
System 1 and System 2 Thinking | p. 3 |
The Bounds of Human Rationality | p. 4 |
Introduction to Judgmental Heuristics | p. 6 |
An Outline of Things to Come | p. 10 |
Common Biases | p. 13 |
Biases Emanating from the Availability Heuristic | p. 18 |
Biases Emanating from the Representativeness Heuristic | p. 21 |
Biases Emanating from the Confirmation Heuristic | p. 28 |
Integration and Commentary | p. 40 |
Bounded Awareness | p. 42 |
Inattentional Blindness | p. 46 |
Change Blindness | p. 47 |
Focalism and the Focusing Illusion | p. 48 |
Bounded Awareness in Groups | p. 50 |
Bounded Awareness in Strategic Settings | p. 51 |
Bounded Awareness in Auctions | p. 59 |
Discussion | p. 61 |
Framing and the Reversal of Preferences | p. 62 |
Framing and the Irrationality of the Sum of Our Choices | p. 65 |
We Like Certainty, Even Pseudocertainty | p. 67 |
The Framing and the Overselling of Insurance | p. 70 |
What's It Worth to You? | p. 71 |
The Value We Place on What We Own | p. 72 |
Mental Accounting | p. 74 |
Do No Harm, the Omission Bias, and the Status Quo | p. 76 |
Rebate/Bonus Framing | p. 78 |
Joint Versus Separate Preference Reversals | p. 79 |
Conclusion and Integration | p. 82 |
Motivational and Emotional Influences on Decision Making | p. 84 |
When Emotion and Cognition Collide | p. 84 |
Positive Illusions | p. 90 |
Self-Serving Reasoning | p. 94 |
Emotional Influences on Decision Making | p. 96 |
Summary | p. 99 |
The Escalation of Commitment | p. 101 |
The Unilateral Escalation Paradigm | p. 103 |
The Competitive Escalation Paradigm | p. 105 |
Why Does Escalation Occur? | p. 108 |
Integration | p. 112 |
Fairness and Ethics in Decision Making | p. 113 |
Perceptions of Fairness | p. 113 |
Bounded Ethicality | p. 122 |
Conclusion | p. 134 |
Common Investment Mistakes | p. 136 |
The Psychology of Poor Investment Decisions | p. 138 |
Active Trading | p. 145 |
Action Steps | p. 147 |
Making Rational Decisions in Negotiations | p. 151 |
A Decision-Analytic Approach to Negotiations | p. 152 |
Claiming Value in Negotiation | p. 155 |
Creating Value in Negotiation | p. 156 |
The Tools of Value Creation | p. 161 |
Summary and Critique | p. 166 |
Negotiator Cognition | p. 168 |
The Mythical Fixed Pie of Negotiation | p. 168 |
The Framing of Negotiator Judgment | p. 169 |
Escalation of Conflict | p. 171 |
Overestimating Your Value in Negotiation | p. 172 |
Self-Serving Biases in Negotiation | p. 174 |
Anchoring in Negotiations | p. 176 |
Conclusions | p. 178 |
Improving Decision Making | p. 179 |
Use Decision-Analysis Tools | p. 181 |
Acquire Expertise | p. 186 |
Debias Your Judgment | p. 189 |
Reason Analogically | p. 191 |
Take an Outsider's View | p. 193 |
Understand Biases in Others | p. 195 |
Conclusion | p. 198 |
References | p. 200 |
Index | p. 223 |
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