9781118035085

Kick-Ass Business and Marketing Secrets : How to Blitz Your Competition

by
  • ISBN13:

    9781118035085

  • ISBN10:

    1118035089

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-08-23
  • Publisher: Wiley
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Supplemental Materials

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Summary

In today's highly competitive, global, fast paced cluttered marketplace a number of new influences are at work. And, as such, there is no room for poor marketing strategies especially at a time of an increasingly sophisticated consumer, one who is discerning, a person who will only buy a product that meets their emotional need, where value is added, where there is no purchase risk, it doesn't harm the environment, exploit people or animals and where the company shares their core beliefs. But as readers will be relieved to learn, effective marketing today is no different than it always has been. You just need to follow a few simple rules. As the author will teach, marketing is not rocket science; it comes down to knowledge, logic, empathy and communication. Seen as a complete course on business and marketing in today's business climate, readers will learn that they owe it to themselves to maximize their impact and reach. The author's simple steps include: Thoroughly understand your product, market place and competitors. Add value to every purchase. Select your communication vehicles wisely Continually push the envelope of your thinking

Author Biography

BOB PRITCHARD, known as"Mr. Marketer," is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.

Table of Contents

Prefacep. vii
The Need for a New Approachp. 1
Keep Learning, Predict, and Embrace Changep. 29
Moment of Truthp. 47
Formulate a Clear Business Visionp. 65
Research Is the Foundation of Successp. 71
Know What Business You Are Inp. 89
Your Name and Image Are Critical Success Toolsp. 95
Customer Purchasing Benefitp. 101
Success Is About the Customer, Not the Product?p. 111
Sell Emotional Benefits, Not Featuresp. 119
Positively Outrageous Service Is Great Businessp. 125
Add Value to Every Transactionp. 159
Building the Brand and First Recallp. 175
Where and How Do You Offer Your Product?p. 189
Internet Commerce and Social Mediap. 217
Close the Sale by Reversing the Riskp. 239
Cut through the Clutterp. 245
Persistence and Morality Payp. 253
Conclusionp. 259
About the Authorp. 263
Indexp. 267
Table of Contents provided by Ingram. All Rights Reserved.

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