Land of Desire

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  • Format: Trade Paper
  • Copyright: 1994-09-06
  • Publisher: Vintage

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This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.

Table of Contents

Introduction: The Land of Desire and the Culture of Consumer Capitalismp. 3
Strategies of Enticement
The Dawn of a Commercial Empirep. 15
Facades of Color, Glass, and Lightp. 39
Interiorsp. 71
Fashion and the Indispensable Thingp. 91
Ali Baba's Lamp: Service for Private and Public Benefitp. 112
Circuits of Power
"Business Runs the World": Institutional Coalitions Behind the New Orderp. 153
Wanamaker's Simple Life and the Moral Failure of Established Religionp. 191
Mind Cure and the Happiness Machinep. 225
Managing a Dream Culture: 1922-1932
"An Age of Consolidation": Goods, Money, and Mergermaniap. 263
"Sell Them Their Dreams"p. 298
The Spectaclesp. 323
Herbert Hoover's Emerald City and Managerial Governmentp. 349
Conclusion: Legaciesp. 379
Abbreviations for Notesp. 391
Notesp. 392
Indexp. 487
Table of Contents provided by Blackwell. All Rights Reserved.

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