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Launching the Imagination : A Guide to Two-Dimensional Design,9780077379803
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Launching the Imagination : A Guide to Two-Dimensional Design

by
Edition:
4th
ISBN13:

9780077379803

ISBN10:
0077379802
Format:
Paperback
Pub. Date:
1/11/2011
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $131.96

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Summary

Launching the Imaginationtreats design as both a verb and a nounas both a process and a product. Design is deliberatea process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Table of Contents

Preface xx

Introduction xvi

Part 1: Two-Dimensional Design

Chapter 1: Basic Elements

LINE

Defining Line

Line Quality

Actual Lines

Implied Lines

Linear Networks

Using Line

Key Questions: Line

SHAPE

Defining Shape

Types of Shape

Degrees of Representation

Degrees of Definition

Key Questions: Representation and Definition

Using Shape

Key Questions: Shape

TEXTURE

Types of Texture

Creating Texture

Texture and Space

Trompe L’Oeil

Combining Physical and Visual Texture

Marks and Meanings

Key Questions: Texture

VALUE

Contrast

Value Distribution

Value and Volume

Value and Space

Value and Lighting

Key Questions: Value

Summary

Key Terms

Studio Projects

Profile: Phillia Yi, Printmaker

Chapter 2: The Element Of Color

COLOR PHYSICS

Additive and Subtractive Color

Color Interaction

DEFINING COLOR

Hue

Value

Intensity

Key Questions: Defining Color

HARMONY AND DISHARMONY

Monochromatic Color Schemes

Analogous Color Schemes

Complementary Color Schemes

Split Complementary Color Schemes

Triadic Color Schemes

Chromatic Grays and Earth Colors

Using Disharmony

Key Questions: Harmony and Disharmony

COMPOSING WITH COLOR

Creating the Illusion of Space

Weight and Balance

Distribution and Proportion

Color as Emphasis

Key Questions: Composing with Color

EMOTION AND EXPRESSION

Color Keys

Symbolic Color

The Power of Color

Key Questions: Emotion and Expression

Summary

Key Terms

Studio Projects

Profile: Ann Baddeley Keister, Fiber Artist

Chapter 3: Principles of Two-Dimensional Design

UNITY AND VARIETY

Gestalt: Theory and Application

Patterns and Grids

Key Questions: Unity and Variety

BALANCE

Weight and Gravity

Symmetrical Balance

Radial Symmetry

Asymmetrical Balance

Expressive Uses of Balance

Key Questions: Balance

SCALE AND PROPORTION

Key Questions: Scale and Proportion

RHYTHM

Key Questions: Rhythm

EMPHASIS

Emphasis by Isolation

Emphasis by Placement

Emphasis Through Contrast

Key Questions: Emphasis

Summary

Key Terms

Studio Projects

Profile: Bob Dacey, Illustrator

Chapter 4: Illusion of Space and Illusion of Motion

CREATING THE ILLUSION OF SPACE

Linear Perspective

Other Ways to Create the Illusion of Space

Using the Illusion of Space

Key Questions: Illusion of Space

Spatial Dynamics

Key Questions: Spatial Dynamics

THE ILLUSION OF MOTION

The Kinesthetic Response

The Decisive Moment

Before and After

Fragmentation

Multiplication

Key Questions: Illusion of Motion

Summary

Key Terms

Studio Projects

Profile: Ken Stout, Painter

Part 2: Concepts and Critical Thinking

Chapter 5: Problem Seeking and Problem Solving

PROBLEM SEEKING

The Design Process

The Fine Art Process

Sources of Ideas

Characteristics of a Good Problem

CONVERGENT AND DIVERGENT THINKING

Using Convergent Thinking

Using Divergent Thinking

BRAINSTORMING

Make a List

Use a Thesaurus

Explore Connections

Keep a Journal

Collaborative Creativity

VISUAL RESEARCH

Thumbnail Sketches

Model Making

AN OPEN MIND

Summary

Key Terms

Studio Projects

Profile: Adam Kallish, Designer/Consultant

Chapter Six: Cultivating Creativity

SEVEN CHARACTERISTICS OF CREATIVE THINKING

Receptivity

Curiosity

Wide Range of Interests

Attentiveness

Connection Seeking

Conviction

Complexity

GOAL SETTING

A Goal-Setting Strategy

Characteristics of Good Goals

TIME MANAGEMENT

Set the Stage

Prioritize

See the Big Picture

Work Sequentially

Use Parts to Create the Whole

Make the Most of Class Time

When in Doubt, Crank It Out

Work Together

VARIATIONS ON A THEME

HABITS OF MIND AND WORK

Habits of Mind

Habits of Work

Summary

Studio Projects

Profile: Suzanne Stryk, Painter

Chapter 7: Developing Critical Thinking

ESTABLISHING CRITERIA

FORM, SUBJECT, CONTENT

STOP, LOOK, LISTEN, LEARN

TYPES OF CRITIQUES

Description

Cause and Effect

Compare and Contrast

Greatest Strength/Unrealized Potential

DEVELOPING A LONG-TERM PROJECT

Week One Assessment

Week Two Assessment

Developing a Self-Assignment

Self-Assignment: Jason Chin

TURN UP THE HEAT: PUSHING YOUR PROJECT’S POTENTIAL

Basic Arithmetic

Transformation

Reorganization

CONCEPTUAL VARIATIONS

ACCEPTING RESPONSIBILITY

Summary

Key Terms

Studio Projects

Profile: Kendall Buster, Sculptor

Chapter 8: Constructing Meaning

BUILDING BRIDGES

Shared Language

Iconography

Audience

Immediacy

Stereotypes

Clichés

Surprise

Key Questions: Building Bridges

PURPOSE AND INTENT

CONTEXT

CONNECTIONS

AESTHETICS

Definitions

Postmodernism

Visual Strategies

DRAMA

Summary

Key Terms

Studio Projects

Profile: Roger Shimomura, Artist

BIBLIOGRAPHY

NOTES

GLOSSARY

CREDITS

INDEX



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