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Launching the Imagination,9780073379302
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Launching the Imagination

by
Edition:
5th
ISBN13:

9780073379302

ISBN10:
0073379301
Format:
Paperback
Pub. Date:
4/11/2014
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages

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Summary

Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Building on strengths of the previous four editions, Launching the Imagination, 5e, is even more:

•Concise. Every sentence has been refined, so that maximum content can be communicated as clearly and concisely as possible.
•Colorful. In addition to full-color throughout the book, the writing livelier than that in most textbooks. Analogies are often used to expand communication, and every visual example has been carefully selected for maximum impact.
•Comprehensive. LTI is the only foundational text will full sections devoted to Critical and Creative Thinking and to Time-based Design. Photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.
•Contemporary. Over half of the visual examples now represent artworks completed since 1970, and over 120 of the artworks now date from 2000 to the present.
•Compelling. Four new Applied Creativity interviews have been added to this edition. With at least four visual examples per interview, this new feature follows the process by which leading artists and designers have developed their artworks. In Chapter 5 designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 6, Jim Elniski describes Greenhouse Chicago, an adaptive re-use home that is both highly energy-efficient and beautiful. In Chapter 7, Kendall Buster describes stages in the completion of a complex sculpture, from preliminary drawing to installation. In Chapter 8, painter Carrie Ann Baade discusses the sources of her images and four major steps in their development. Five artist Profiles have also been retained from previous editions: Illustrator Bob Dacey, painter Suzanne Stryk, metalsmith Marilyn da Silva, ceramicist David MacDonald, and composer Michael Remson. Up to eight additional interviews can be added to through custom editions. Working together, the Applied Creativity interviews and the Profiles give students direct access to a wonderful range of practicing artists and designers.

• 82 new images have been added, representing major artists and designers including Janet Echelman, Kendall Buster, Lilian Garcia-Roig, Michael Mazur, Matthew Ritchie, Sarah Sze, Mark Tansey, Niklaus Troxler, Leo Villareal, Richard Wilson, and Yayoi Kausama.

Table of Contents

Preface xx

Introduction xvi

Part 1: Two-Dimensional Design

Chapter 1: Basic Elements

Chapter 2: The Element Of Color

Chapter 3: Principles of Two-Dimensional Design

Chapter 4: Illusion of Space and Illusion of Motion

Part 2: Concepts and Critical Thinking

Chapter 5: Problem Seeking and Problem Solving

Chapter 6: Cultivating Creativity

Chapter 7: Developing Critical Thinking

Chapter 8: Constructing Meaning

Part 3: Three-Dimensional Design

Chapter 9: Elements of Three-Dimensional Design

Chapter 10: Principles of Three-Dimensional Design

Chapter 11: Materials and Methods

Chapter 12: Physical and Cerebral

Part 4: Time Design

Chapter 13: Aspects and Elements of Time

Chapter 14: Narrative and Nonnarrative

Chapter 15: Interdisciplinary Arts

KEY READINGS

NOTES

GLOSSARY

PHOTO CREDITS

INDEX



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