9780073526485

Launching the Imagination : A Comprehensive Guide to Basic Design

by
  • ISBN13:

    9780073526485

  • ISBN10:

    0073526487

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 11/21/2007
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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List Price: $148.50

Summary

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design,Launching the Imaginationoffers a comprehensive framework on which students, teachers, and administrators can build. The approach in this third edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources. Interviews of artists and designers, known asProfiles, introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters. Launching the Imaginationis available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving. This edition ofLaunching the Imaginationmoves the content of the Core Concepts in Art CD-ROM to the Online Learning Center. With free access, this website, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded.

Table of Contents

Preface
Introduction
Two-Dimensional Design
Basic Elements Line Shape Texture Value Profile
The Element Of Color
Color Theory
Color Physics
Color Interaction Defining Color
Color Schemes Composing with Color
Color, Emotion, and Expression Profile
Principles Of Two-Dimensional Design
Unity and Variety Balance Scale and Proportion Rhythm Movement Emphasis Profile:
Graphic Designer
Illusion Of Space And
Illusion Of Motion Creating the Illusion of Space Animated Space: Constructing Mulan
The Illusion of Movement Profile:
Concepts And Critical Thinking
Cultivating Creativity
Design and Creativity Seven Characteristics of Creative Thinking Goal Setting Time
Management Profile: Nancy Callahan, Artist; and Diane Gallo, Writer
Problem Seeking And Problem
Solving Problem
Seeking Convergent and Divergent Thinking
Brainstorming Visual Research Variations on a Theme An Open
Mind Habits of Mind Habits of Work Profile:
Developing Critical Thinking Establishing
Criteria Form, Subject, and Contents Stop, Look, Listen, Learn Types of Critiques
Developing a Long-Term Project Turn up the Heat: Pushing
Your Project's Potential Concept and Composition
Accepting Responsibility Profile: Bob Dacey, Illustrator
Constructing Meaning Building Bridges
Purpose and Intent Context Connections Aesthetics Drama Profile:
Three-Dimensional Design
Elements Of Three-Dimensional Design Defining Form
Form and Function Orthographic Projection
Degrees of Dimensionality Line Plane
Volume Mass Space Texture Light Color Time
The Complexity of Three-Dimensional Design Profile: Rick Paul, Sculptor
Principles Of Three-Dimensional Design
Unity and Variety Balance Scale Proportion
Emphasis Repetition and Rhythm Profile:
Materials And Methods Choice of Materials Connections Transitions
Traditional Materials, Contemporary Uses Student Materials Materials and Meanings Profile
Physical And Cerebral
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