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Launching the Imagination : A Guide to Two-Dimensional Design,9780072878745
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Launching the Imagination : A Guide to Two-Dimensional Design

by
Edition:
2nd
ISBN13:

9780072878745

ISBN10:
0072878746
Format:
Paperback
Pub. Date:
5/9/2005
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $68.97
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Summary

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design,Launching the Imaginationoffers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources.Profileswith interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters.Launching the Imaginationis available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.Launching the Imagination'sCore Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore."I have found the text very clear and concise with fabulous, diversified examples and illustrations." --Kelly M. Nelson, Longwood University "It is clear, concise, and visually appealing. My students responded immediately to its visual impact. I also appreciated the artist views for each chapter. They gave the sections more meaning." --Danielle Harmon, Valdosta State University "This text is excellent for developing projects that stimulate creativity, challenge students set in convergent thinking to open up, realize the ability to be creative when they are not visual artists." --Carolynne Whitefeather, Utica College "Main reason [for adopting LTI]: chapters on narrative and time. Helped to bridge the gap between fine arts and graphic design. Helped/introduced students to these elements/topics and reinforced 2D/3D concepts learned in other classes. Students enjoyed the book. Problem solving chapter is great." --William Britton Rowe, Ohio Northern University "Launching the Imagination is both simple and in-depth in its scope. It is thorough without being overwhelming. It is clear and succinct without losing the essence of meaning or concepts. Also the color examples and the accompanying CD is great." --Rob Tarbell, Piedmont Virginia Community College and James Madison University "I have not had a really good text for 2-D Design since Roy Behrens' Design in the Visual Arts, which is now out of print. While there is much to like about Launching the Imagination, I was most happy with the sections which talked about critical thinking and strategies for problem solving which can be employed by visual artists." --Reid Wood, Lorain County Community College "The engaging writing and variety of visual examples make this design text the most user friendly guide for both students and instructor that I've found yet. The artist profiles give an applied art/life perspective that is unique in foundations texts. I've used the text at two colleges and my students LOVE this text. The thin 2D volume is also a plus. Students do Not want a heavy book to lug around." --Tracy Doreen Dietzel, Edgewood College

Table of Contents

Preface vii
A Guide to the Core Concepts in Art CD-ROM xviii
Introduction: Beginner's Mind, Open Mind
6(12)
Defining Design
9(9)
Part One Two-Dimensional Design
Basic Elements
18(34)
Line
18(8)
Defining Line
18(1)
Line Quality
18(2)
Actual Lines
20(2)
Implied Lines
22(1)
Line Networks
23(2)
Using Line
25(1)
Key Questions
26(1)
Shape
26(11)
Defining Shape
26(2)
Types of Shape
28(4)
Degrees of Representation
32(2)
Degrees of Definition
34(1)
Using Shape
35(2)
Key Questions
37(1)
Texture
37(6)
Types of Texture
37(1)
Creating Texture
38(1)
Texture and Space
38(2)
Trompe L'Oeil
40(1)
Combining Physical and Visual Texture
40(2)
Marks and Meanings
42(1)
Key Questions
42(1)
Value
43(6)
Contrast
43(1)
Value Distribution
44(2)
Value and Volume
46(1)
Value and Space
46(1)
Value and Lighting
47(1)
Key Questions
48(1)
Summary, Keywords
49(1)
Profile: Philla Yi, Printmaker
50(2)
The Element of Color
52(26)
Color Theory
52(1)
Color Physics
53(2)
Color and Light
54(1)
Using Additive Color
54(1)
Using Subtractive Color
55(1)
Color Interaction
55(2)
Defining Color
57(5)
Hue
57(1)
Value
58(2)
Intensity
60(3)
Key Questions
63
Color Schemes
62(5)
Monochromatic
62(1)
Analogous
62(1)
Complementary
63(1)
Split Complementary
63(1)
Triadic
64(1)
Chromatic Grays and Earth Colors
64(1)
Using Disharmony
65(1)
Key Questions
66(1)
Composing with Color
67(3)
Creating the Illusion of Space
67(1)
Weight and Balance
68(1)
Distribution and Proportion
68(1)
Color as Emphasis
69(1)
Color, Emotion, and Expression
70(5)
Color Keys
72(1)
Symbolic Color
72(2)
Expressive Color
74(1)
Summary, Keywords
75(1)
Profile: Ann Baddeley Keister, Fiber Artist
76(2)
Principles of Two-Dimensional Design
78(38)
Unity and Variety
78(9)
Gestalt: Theory and Application
80(5)
Patterns and Grids
85(2)
Key Questions
87(1)
Balance
87(7)
Weight and Gravity
87(2)
Symmetrical Balance
89(1)
Radial Symmetry
90(1)
Asymmetrical Balance
90(3)
Expressive Uses of Balance
93(1)
Key Questions
94(1)
Scale and Proportion
94(1)
Rhythm
95(1)
Emphasis
96(3)
Emphasis by Isolation
96(1)
Emphasis by Placement
97(1)
Emphasis Through Contrast
97(2)
Key Questions
99(1)
Creating the Illusion of Space
99(6)
Linear Perspective
100(3)
Other Ways to Create the Illusion of Space
103(1)
Using of Illusion of Space
103(2)
Key Questions
105(1)
Dynamic Space: Constructing Mulan
105(2)
The Illusion of Movement
107(2)
The Kinesthetic Response
107(1)
The Decisive Moment
107(1)
Before and After
108(1)
Multiplication
108(2)
Key Questions
110
Determining Priorities
109(1)
Summary, Keywords
110(1)
Profile: Ken Stout, Painter
111(2)
Part One Multimedia Resources
113(3)
Part Two Concepts and Critical Thinking
Cultivating Creativity
116(12)
Design and Creativity
116(1)
Seven Characteristics of Creative Thinking
116(2)
Receptivity
117(1)
Curiosity
117(1)
Wide Range of Interests
117(1)
Attentiveness
117(1)
Connection Seeking
117(1)
Conviction
117(1)
Complexity
117(1)
Goal-Setting
118(2)
A Goal-Setting Strategy
119(1)
Characteristics of Good Goals
120(1)
Time Management
120(4)
Set the Stage
121(1)
Prioritize
121(1)
See the Big Picture
121(1)
Work Sequentially
121(1)
Use Parts to Create the Whole
121(1)
Make the Most of Class Time
121(1)
Start Early
122(1)
When in Doubt, Crank It Out
122(1)
Work Together
122(1)
Reduce Stress
123(1)
Summary
124(2)
Profile: Nancy Callahan, Artist, and Diane Gallo, Writer
126(2)
Problem Seeking and Problem Solving
128(18)
Problem Seeking
128(5)
The Design Process
128(2)
The Fine Art Process
130(1)
Sources of Ideas
130(2)
Characteristics of a Good Problem
132(1)
Convergent and Divergent Thinking
133(3)
Using Convergent Thinking
133(2)
Using Divergent Thinking
135(1)
Brainstorming
136(3)
Make a List
136(1)
Use a Thesaurus
137(1)
Explore Connections
137(1)
Keep a Journal
138(1)
Visual Research
139(2)
Thumbnail Sketches
139(1)
Model Making
139(2)
Variations on a Theme
141(2)
An Open Mind
143(1)
Summary, Keywords
143(1)
Profile: Heidi Lasher-Oakes, Sculptor
144(2)
Developing Critical Thinking
146(18)
Establishing Criteria
146(1)
Form, Subject, and Content
147(1)
Stop, Look, Listen, Learn
147(1)
Types of Critiques
148(4)
Description
148(1)
Cause and Effect
149(1)
Compare and Contrast
149(2)
Greatest Strength/Unrealized Potential
151(1)
Developing a Long-Term Project
152(4)
Week One Assessment
152(1)
Week Two Assessment
153(1)
Developing A Self-Assignment
153(1)
Self-Assignment: Jason Chin The Mythological Alphabet
154(2)
Turn Up the Heat: Pushing Your Project's Potential
156(3)
Basic Arithmetic
156(1)
Transformation
157(2)
Reorganization
159(1)
Concept and Composition
159(1)
Accepting Responsibility
160(1)
Summary, Keywords
161(1)
Profile: Bob Dacey, Illustrator
162(2)
Constructing Meaning
164(15)
Building Bridges
164(5)
Shared Language
164(1)
Iconography
165(1)
Audience
166(1)
Immediacy
166(2)
Stereotypes
168(1)
Cliches
168(1)
Surprise
168(1)
Key Questions
169(1)
Purpose and Intent
169(1)
Context
170(1)
Connections
171(2)
Drama
173(1)
Aesthetics and Anesthetics
173(1)
Summary, Keywords
174(1)
Profile: Ken Botnick, Graphic Designer
175(2)
Part Two Multimedia Resources
177(2)
Key Readings 179(2)
Notes 181(2)
Glossary 183(10)
Photo Credits 193(6)
Index 199


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