Launching the Imagination : A Guide to Two-Dimensional Design

by Stewart, Mary

• ISBN13: 9780072878745
• ISBN10: 0072878746
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-05-09
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

Designed for courses in Creativity, Two-, Three- or Four-Dimensional Design,Launching the Imaginationoffers a comprehensive framework on which students, teachers, and administrators can build. The approach in this second edition is refined, distilled, and updated, using over 600 examples drawn from traditional and contemporary sources.Profileswith interviews of artists and designers introduce students to working processes, career choices, and criteria for excellence from a remarkable group of masters.Launching the Imaginationis available in a comprehensive volume treating 2D design, Creativity and Problem-solving, 3D design, and time-based (4D) design; or in split volumes containing either 2D or 3D design, plus the material on Creativity and Problem-solving.Launching the Imagination'sCore Concepts in Art CD-ROM, version 2.0, which engages students interactively with the elements and principles of art through numerous interactive exercises, has been re-organized and expanded. A copy of this CD-ROM is included free with every copy of the textbook purchased from McGraw-Hill, a student-value of over $30, and is also available individually through your local bookstore."I have found the text very clear and concise with fabulous, diversified examples and illustrations." --Kelly M. Nelson, Longwood University "It is clear, concise, and visually appealing. My students responded immediately to its visual impact. I also appreciated the artist views for each chapter. They gave the sections more meaning." --Danielle Harmon, Valdosta State University "This text is excellent for developing projects that stimulate creativity, challenge students set in convergent thinking to open up, realize the ability to be creative when they are not visual artists." --Carolynne Whitefeather, Utica College "Main reason [for adopting LTI]: chapters on narrative and time. Helped to bridge the gap between fine arts and graphic design. Helped/introduced students to these elements/topics and reinforced 2D/3D concepts learned in other classes. Students enjoyed the book. Problem solving chapter is great." --William Britton Rowe, Ohio Northern University "Launching the Imagination is both simple and in-depth in its scope. It is thorough without being overwhelming. It is clear and succinct without losing the essence of meaning or concepts. Also the color examples and the accompanying CD is great." --Rob Tarbell, Piedmont Virginia Community College and James Madison University "I have not had a really good text for 2-D Design since Roy Behrens' Design in the Visual Arts, which is now out of print. While there is much to like about Launching the Imagination, I was most happy with the sections which talked about critical thinking and strategies for problem solving which can be employed by visual artists." --Reid Wood, Lorain County Community College "The engaging writing and variety of visual examples make this design text the most user friendly guide for both students and instructor that I've found yet. The artist profiles give an applied art/life perspective that is unique in foundations texts. I've used the text at two colleges and my students LOVE this text. The thin 2D volume is also a plus. Students do Not want a heavy book to lug around." --Tracy Doreen Dietzel, Edgewood College

Table of Contents

Preface	vii
A Guide to the Core Concepts in Art CD-ROM	xviii
Introduction: Beginner's Mind, Open Mind	6	(12)
Defining Design	9	(9)
Part One Two-Dimensional Design
Basic Elements	18	(34)
Line	18	(8)
Defining Line	18	(1)
Line Quality	18	(2)
Actual Lines	20	(2)
Implied Lines	22	(1)
Line Networks	23	(2)
Using Line	25	(1)
Key Questions	26	(1)
Shape	26	(11)
Defining Shape	26	(2)
Types of Shape	28	(4)
Degrees of Representation	32	(2)
Degrees of Definition	34	(1)
Using Shape	35	(2)
Key Questions	37	(1)
Texture	37	(6)
Types of Texture	37	(1)
Creating Texture	38	(1)
Texture and Space	38	(2)
Trompe L'Oeil	40	(1)
Combining Physical and Visual Texture	40	(2)
Marks and Meanings	42	(1)
Key Questions	42	(1)
Value	43	(6)
Contrast	43	(1)
Value Distribution	44	(2)
Value and Volume	46	(1)
Value and Space	46	(1)
Value and Lighting	47	(1)
Key Questions	48	(1)
Summary, Keywords	49	(1)
Profile: Philla Yi, Printmaker	50	(2)
The Element of Color	52	(26)
Color Theory	52	(1)
Color Physics	53	(2)
Color and Light	54	(1)
Using Additive Color	54	(1)
Using Subtractive Color	55	(1)
Color Interaction	55	(2)
Defining Color	57	(5)
Hue	57	(1)
Value	58	(2)
Intensity	60	(3)
Key Questions	63
Color Schemes	62	(5)
Monochromatic	62	(1)
Analogous	62	(1)
Complementary	63	(1)
Split Complementary	63	(1)
Triadic	64	(1)
Chromatic Grays and Earth Colors	64	(1)
Using Disharmony	65	(1)
Key Questions	66	(1)
Composing with Color	67	(3)
Creating the Illusion of Space	67	(1)
Weight and Balance	68	(1)
Distribution and Proportion	68	(1)
Color as Emphasis	69	(1)
Color, Emotion, and Expression	70	(5)
Color Keys	72	(1)
Symbolic Color	72	(2)
Expressive Color	74	(1)
Summary, Keywords	75	(1)
Profile: Ann Baddeley Keister, Fiber Artist	76	(2)
Principles of Two-Dimensional Design	78	(38)
Unity and Variety	78	(9)
Gestalt: Theory and Application	80	(5)
Patterns and Grids	85	(2)
Key Questions	87	(1)
Balance	87	(7)
Weight and Gravity	87	(2)
Symmetrical Balance	89	(1)
Radial Symmetry	90	(1)
Asymmetrical Balance	90	(3)
Expressive Uses of Balance	93	(1)
Key Questions	94	(1)
Scale and Proportion	94	(1)
Rhythm	95	(1)
Emphasis	96	(3)
Emphasis by Isolation	96	(1)
Emphasis by Placement	97	(1)
Emphasis Through Contrast	97	(2)
Key Questions	99	(1)
Creating the Illusion of Space	99	(6)
Linear Perspective	100	(3)
Other Ways to Create the Illusion of Space	103	(1)
Using of Illusion of Space	103	(2)
Key Questions	105	(1)
Dynamic Space: Constructing Mulan	105	(2)
The Illusion of Movement	107	(2)
The Kinesthetic Response	107	(1)
The Decisive Moment	107	(1)
Before and After	108	(1)
Multiplication	108	(2)
Key Questions	110
Determining Priorities	109	(1)
Summary, Keywords	110	(1)
Profile: Ken Stout, Painter	111	(2)
Part One Multimedia Resources	113	(3)
Part Two Concepts and Critical Thinking
Cultivating Creativity	116	(12)
Design and Creativity	116	(1)
Seven Characteristics of Creative Thinking	116	(2)
Receptivity	117	(1)
Curiosity	117	(1)
Wide Range of Interests	117	(1)
Attentiveness	117	(1)
Connection Seeking	117	(1)
Conviction	117	(1)
Complexity	117	(1)
Goal-Setting	118	(2)
A Goal-Setting Strategy	119	(1)
Characteristics of Good Goals	120	(1)
Time Management	120	(4)
Set the Stage	121	(1)
Prioritize	121	(1)
See the Big Picture	121	(1)
Work Sequentially	121	(1)
Use Parts to Create the Whole	121	(1)
Make the Most of Class Time	121	(1)
Start Early	122	(1)
When in Doubt, Crank It Out	122	(1)
Work Together	122	(1)
Reduce Stress	123	(1)
Summary	124	(2)
Profile: Nancy Callahan, Artist, and Diane Gallo, Writer	126	(2)
Problem Seeking and Problem Solving	128	(18)
Problem Seeking	128	(5)
The Design Process	128	(2)
The Fine Art Process	130	(1)
Sources of Ideas	130	(2)
Characteristics of a Good Problem	132	(1)
Convergent and Divergent Thinking	133	(3)
Using Convergent Thinking	133	(2)
Using Divergent Thinking	135	(1)
Brainstorming	136	(3)
Make a List	136	(1)
Use a Thesaurus	137	(1)
Explore Connections	137	(1)
Keep a Journal	138	(1)
Visual Research	139	(2)
Thumbnail Sketches	139	(1)
Model Making	139	(2)
Variations on a Theme	141	(2)
An Open Mind	143	(1)
Summary, Keywords	143	(1)
Profile: Heidi Lasher-Oakes, Sculptor	144	(2)
Developing Critical Thinking	146	(18)
Establishing Criteria	146	(1)
Form, Subject, and Content	147	(1)
Stop, Look, Listen, Learn	147	(1)
Types of Critiques	148	(4)
Description	148	(1)
Cause and Effect	149	(1)
Compare and Contrast	149	(2)
Greatest Strength/Unrealized Potential	151	(1)
Developing a Long-Term Project	152	(4)
Week One Assessment	152	(1)
Week Two Assessment	153	(1)
Developing A Self-Assignment	153	(1)
Self-Assignment: Jason Chin The Mythological Alphabet	154	(2)
Turn Up the Heat: Pushing Your Project's Potential	156	(3)
Basic Arithmetic	156	(1)
Transformation	157	(2)
Reorganization	159	(1)
Concept and Composition	159	(1)
Accepting Responsibility	160	(1)
Summary, Keywords	161	(1)
Profile: Bob Dacey, Illustrator	162	(2)
Constructing Meaning	164	(15)
Building Bridges	164	(5)
Shared Language	164	(1)
Iconography	165	(1)
Audience	166	(1)
Immediacy	166	(2)
Stereotypes	168	(1)
Cliches	168	(1)
Surprise	168	(1)
Key Questions	169	(1)
Purpose and Intent	169	(1)
Context	170	(1)
Connections	171	(2)
Drama	173	(1)
Aesthetics and Anesthetics	173	(1)
Summary, Keywords	174	(1)
Profile: Ken Botnick, Graphic Designer	175	(2)
Part Two Multimedia Resources	177	(2)
Key Readings	179	(2)
Notes	181	(2)
Glossary	183	(10)
Photo Credits	193	(6)
Index	199