Launching New Ventures An Entrepreneurial Approach

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  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2/1/2008
  • Publisher: South-Western College Pub
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Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

Table of Contents

Note: All chapters include Learning Objectives, a New Venture Checklist, Issues to Consider, Experiencing Entrepreneurship, and Relevant Case Studies
Entrepreneurial Opportunity
Understanding Entrepreneurship Profile
David Can Still Beat Goliath
The Promise of Entrepreneurship
The Nature of Entrepreneurial Start-ups Socially Responsible
Entrepreneurship: Salesforce.com's Culture Is About Philanthropy
A Brief History of the Entrepreneurial Revolution
Entrepreneurial Trends Looking Ahead: The Organization of the Book
Preparing for the Entrepreneurial Journey Profile
From Professor to Entrepreneur Saying Goodbye to Stereotypes
Pathways to Entrepreneurship Socially Responsible
Entrepreneurship: CyberAngels Protecting Cyberspace
Entrepreneurship as a Career Path: Challenges and Opportunities
Preparing to Become an Entrepreneur Global Insights: When New Businesses Go Global
Recognizing and Creating Opportunity Profile
A Genius Inventor with a Passion for Life Creativity and Innovation
Invention as a Creative Process Challenges to Creativity Profile
Actor Turned Entrepreneur Removing the Roadblocks to Creativity
Removing the Challenges to Problem Solving
Sources of Innovation Socially Responsible
Entrepreneurship: Entrepreneurs Teaching the Hungry How to Feed Themselves
Developing a Business Model Profile
Why a Business Model Matters Developing a Business Concept
The Value Chain and the Concept
The Business Model Global Insights: Business Models for the Developing World
Feasibility Analysis: Testing the Business Concept
Conducting a Feasibility Analysis Profile
Let Your Product Speak for You Socially Responsible
Entrepreneurship: Say Hello to a Green Winery Preparing for Feasibility Analysis
An Overview of the Feasibility Tests Drawing Conclusions from Feasibility Analysis
Analyzing the Industry and Market Profile
Joaquim Splichal: Really Cooking in a Tough Industry
An Overview of Industry Analysis Frameworks for Understanding Industries
Analyzing an Industry Socially Responsible
Entrepreneurship: Having It All Characterizing the Target Market Gathering Competitive Intelligence
Analyzing Product/Service Risks and Benefits Profile
When Proprietary Rights Bite
The Nature of Product/Process Development
How Entrepreneurs Develop Products and Services
Intellectual Property Global Insights: Speeding Time-to-Market
The Founding Team Profile
All for One and One for All Creating the Founding Team
Seeking Professional Advisers Building a Board of Directors Socially Responsible
Entrepreneurship: Survival of the Fittest Outsourcing with Independent
Contractors Drawing Conclusions from the Founding Team Assessment
Analyzing Start-up Financials Profile
How Much Does It Really Take to Realize a Dream?
Identifying Start-up Resource Requirements Develop
Estimates for Financials Global Insights: Born Global Preparing the Pro Forma Income Statement Looking
Ahead to Business Plan Financials
The Business Plan: Building a Company
Constructing an Effective Business Plan Profile
Anatomy of a New Business Failure From Feasible Concept to Business Plan Socially Responsible
Entrepreneurship: The Little Schoolhouse That Could
The Business Plan: Strategy and Structure
Effectively Organizing the Business Plan Successfully Presenting the Business Plan
Choosing the Legal Form of Organization Profile
Which Form Is Best?
Making the Decision About Legal Form Sole Proprietorships and Partnerships
Global Insights: China Espousing New Forms of Business Ownership Corporation Limited Liability Company
The Nonprofit Corporation Choosing the Right Legal Form at Each Milestone
Incorporating Ethics and Social Responsibility into the Business Profile
Promoting Women Entrepreneurs in Bangladesh Ethics Socially Responsible
Entrepreneurship: Room to Read Social Responsibility Vision and Values Core Values and Success
Designing an Entrepreneurial Organization Profile
You Won't Find This Fender on a Car Organization: Understanding the Way the Business Works
Global Insights: Beware of Surpirses: The Downside of Doing Business in China Location: Finding the Appropriate Business Site People: Organizing Start-up Human Resources
Managing Operations Profile
Capitalizing on GE's Leavings Producing Products and Services
The Production Process Managing the Supply Chain global
Insights: Emerging Players in Outsourcing Warranting the Product Outsourcing to Reduce Costs
Developing an Entrepreneurial Marketing Plan Profile
Six Apart: Fueling the Blogging Phenomenon
The Product Adoption/Diffusion Curve
The Marketing Plan Socially Responsible Entrepreneurship: A Turnaround That Worked Advertising and Promotion
Publicity Is King Internet Marketing and New Media Personal Selling
Funding a Start-up Venture Profile
Nothing Happens Until Someone Sells Something Resource Strategy
Global Insights: Think Small to Grow Big in Istanbul Funding Start-ups
Financing with Equity Financing with Debt
Planning for Growth and Change
Funding a Rapidly Growing Venture Profile
A Growth Model for Ponds
The Cost and Process of Raising Capital Socially Responsible
Entrepreneurship: Investing in Ocean Power
The Venture Capital Market
The Initial Public Offering (IPO) Growing via Strategic Alliances Valuing the Business
Planning for Growth Profile
One Entrepreneur's Misery Is Another's Opportunity To Grow or Not to Grow Growth
Strategies Integrative Growth Strategies--Growing Within the Industry
Global Insights: Surfing in China? Growing by Going Global
Planning for Change Profile
Taking Risk in Uncertain Times Preparing for Contingencies Socially Responsible
Entrepreneurship: The Social Venture Network
The Harvest Plan Dealing with Failure: Bankruptcy Case Studies
Overnite Express
Craigslist: It's About Helping Others
A-1 Lanes and the Currency Crisis of the East Asian Tigers
MySpace: The Online Reality Show
iRobot: Robots for the Home
The Crowne Inn: A Classic Case of a Family Business in Turmoil
Linksys: The Essence of Opportunity Recognition
Finagle a Bagel: Managing the Pace of Rapid Growth in a Family Business
Command Audio Case Study: Three Start-ups for the Price of One
Appendix Feasibility
Analysis Notes
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