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Launching New Ventures An Entrepreneurial Approachby Allen, Kathleen R.
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Table of Contents
|Preparing for the Entrepreneurial Journey|
|Recognizing and Shaping an Opportunity|
|Developing and Testing a Business Model|
|Analyzing the Industry and Market|
|Analyzing Product/Service Design and Protection|
|Building the Founding Team|
|Calculating Startup Capital Requirements|
|Proof of Concept: A New Approach to Business Plans|
|Choosing the Legal Form of Organization|
|Incorporating Ethics and Social Responsibility into the Business|
|Designing an Entrepreneurial Organization|
|Planning Startup Operations|
|Developing a Startup Marketing Plan|
|Funding a Startup Venture|
|Planning for Growth and Change|
|Funding a Rapidly Growing Venture|
|Planning for Growth|
|Planning for Change|
|Appendix: Feasibility Analysis|
|Table of Contents provided by Publisher. All Rights Reserved.|