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Leadership Communication,9780073377773
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Leadership Communication

by
Edition:
3rd
ISBN13:

9780073377773

ISBN10:
0073377775
Format:
Hardcover
Pub. Date:
11/16/2009
Publisher(s):
McGraw-Hill/Irwin
List Price: $157.61

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This is the 3rd edition with a publication date of 11/16/2009.
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Summary

Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. The Third Edition of Leadership Communication has been updated and changed specifically to emphasize transformational leadership, ethics, and integrity and to include guidance on the use of current social media.

Table of Contents

Core Leadership Communication
What is Leadership Communication?
Identifying Leadership
Connecting Leadership to Communication
Applying the Leadership Communication Framework
Projecting a Positive Leadership Ethos
Connecting Ethos and Ethics
Leadership Communication Purpose, Strategy, and Structure
Establishing a Clear Purpose
Determining Communication Strategy
Analyzing Audiences
Organizing Communication Effectively
The Language of Leaders
Achieving a Positive Ethos through Tone and Style
Communicating Concisely
Writing for Social Media: Additional Considerations
Following the Language Rules that Matter
Editing and Proofreading Techniques
Making Computers Work for You
Written Leadership Communication
Selecting the Most Effective Communication Medium
Creating Individual and Team Written Communication
Interacting with Social Media
Organizing the Content Coherently
Conforming to Expectations in Correspondence
Including Expected Content in Reports
Formatting Written Communication Effectively
Leadership Presentations
Planning a Presentation
Preparing a Presentation to Achieve the Greatest Impact
Presenting Effectively and with Greater Confidence
Overall Effect
Graphics and PowerPoint with a Leadership Edge
Recognizing When to Use Graphics
Employing Fundamental Graphic Content and Design Principles
Selecting and Designing Effective Data Charts
Creating Meaningful and Effective Text Layouts
Making the Most of PowerPoint as a Design and Presentation Tool
Organizational Leadership Communication
Emotional Intelligence and Interpersonal Skills for Leaders
Appreciating the Value of Emotional Intelligence
Increasing Own Self-Awareness
Improving Nonverbal Skills
Improving Listening Skills
Networking
Cultural Literacy and Cross-Cultural Leadership Communication
Defining Culture
Recognizing Major Cultural Differences
Connecting and Communicating Across Cultures
Meetings: Leadership and Productivity
Deciding When a Meeting is the Best Forum
Completing the Essential Planning
Conducting a Productive Meeting
Managing Meeting Problems and Conflict
Ensuring Meetings Lead to Action
High-Performing Team Leadership
Building an Effective Team
Establishing the Necessary Team Work Processes
Managing the People Side of Teams
Handling Team Issues and Conflict
Helping Virtual Teams Succeed
Corporate Leadership Communication
Leadership through Strategic Internal Communication
Recognizing the Strategic and Cultural Role of Employee Communication
Establishing Effective Internal Communication
Assessing Employee Communication Effectiveness
Using Missions and Visions to Strengthen Internal Communication
Designing and Implementing Effective Change Communication
Leadership through Effective External Relations
Developing an External Relations Strategy
Building and Maintaining a Positive Corporate Image
Working with the News Media
Handling Crisis Communications
Appendix
Self-Assessment of Leadership Communication Ability
Worksheet to Develop Personal Leadership Communication Plan
The Business of Grammar
Usage Self-Assessment
Successful Case Analysis and Discussion
Table of Contents provided by Publisher. All Rights Reserved.


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