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Learning Aid to accompany Essentials of Marketing,9780077246433
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Learning Aid to accompany Essentials of Marketing

by ; ;
Edition:
12th
ISBN13:

9780077246433

ISBN10:
0077246438
Format:
Paperback
Pub. Date:
10/21/2009
Publisher(s):
McGraw-Hill/Irwin

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Summary

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing


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