CART

(0) items

Learning and Memory,9780205658626
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Learning and Memory

by
Edition:
4th
ISBN13:

9780205658626

ISBN10:
0205658628
Format:
Hardcover
Pub. Date:
10/13/2008
Publisher(s):
Pearson
List Price: $158.60

Rent Textbook

(Recommended)
 
Term
Due
Price
$79.30

Buy Used Textbook

In Stock Usually Ships in 24 Hours
U9780205658626
$111.02

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780205658626
$151.67

eTextbook


 
Duration
Price
$75.59
More New and Used
from Private Sellers
Starting at $79.83
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 4th edition with a publication date of 10/13/2008.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Learning and Memory : Basic Principles, Processes, and Procedures
    Learning and Memory : Basic Principles, Processes, and Procedures
  • Learning and Memory : Basic Principles, Processes, and Procedures
    Learning and Memory : Basic Principles, Processes, and Procedures
  • Learning and Memory : Basic Principles, Processes, and Procedures
    Learning and Memory : Basic Principles, Processes, and Procedures
  • Learning And Memory- (Value Pack w/MySearchLab)
    Learning And Memory- (Value Pack w/MySearchLab)
  • Mysearchlab
    Mysearchlab




Summary

This text explores the core principles of learning and memory in a clear, reader-friendly style, covering animal learning and human memory in a balanced fashion.

Table of Contents

Preface
Introduction
The Origins of the Study of Learning
Philosophy of Epistemology
Evolution
Contemporary Influences
The Definition of Learning
Some Caveats
The Learning/Performance Distinction
Learning: A Recapitulation
The Relationship between the Terms Learning and Memory
Basic and Applied Research
Common Sense and Common Knowledge
Why Animals?
Conceptual Approaches to the Study of Learning
The Behavioral Approach
The Cognitive Approach
The Neuropsychological Approach
Summary
Habituation and Other Forms of Simple Stimulus Learning
The Orienting Response
Habituation
Methods of Studying Habituation
Parametric Features of Habituation
Explanations of Habituation
Nonlearning Explanations
Physiological Theories
Cognitive Theories
Perceptual Learning
Other Effects of Stimulus Exposure
Preference for Familiar Stimuli
Priming Facilitation
Recapitulation: The Effects of Repeated Stimulus Presentation
Applications
Habituation to Warning Signals
Exposure Therapy for Fears
Summary
Classical Conditioning
The Definition of Classical Conditioning
Methods of Studying Classical Conditioning
Some Representative Procedures
What Stimuli Can Serve as CSs?
What Stimuli Can Serve as USs?
Basic Phenomena of Conditioning
Acquisition
Extinction
Generalization
Discrimination
The Role of Contiguity
Other Factors Affecting Conditioning
Prior Exposure
Compound CSs
Surprise
CS-US Relevance
Conditioned Inhibition
What Is Learned in Classical Conditioning?
So, What Is Learned in Pavlovian Conditioning?
The Role of Awareness in Conditioning
Extensions of Conditioning
Conditioning with Drug USs and the Development of Tolerance
Modification of Immune System Response
Applications of Conditioning
The Conditioning Theory of Phobias
Systematic Desensitization
Summary
Instrumental Conditioning: Reward
Definition and History
Thorndike and Trial-and-Error Learning
Skinner and Operant Learning
Methods of Study
Positive Reinforcement
Reinforcement Variables Affecting Acquisition
Amount and Quality of Reinforcement
Drive
Schedules of Reinforcement
Delay of Reinforcement
Secondary Reinforcement
Social Reinforcement
Theories of Reinforcement
Reinforcers as Stimuli
Reinforcers as Behaviors
Reinforcers as Strengtheners
Reinforcers as Information
So, What Is Reinforcement?
Is Reinforcement Necessary for Learning?
Conscious Awareness in Human Instrumental Learning
Criticisms of the Use of Reinforcement
Response Learning
Shaping
Limitations of Response Learning
Discriminative Stimulus Control
Generalization and Discrimination
Summary of Response Learning and Stimulus Learning
What Is Learned in Instrumental Conditioning?
Response-Reinforcer Learning
Stimulus-Response Learning
Stimulus-Reinforcer Learning
What Is Learned?
Stimulus-Response-Reinforcer
Applications
Habit Slips
Behavior Modification
Cognition in Animals
Summary
Instrumental Conditioning: Nonreward, Punishment, and Avoidance
Defining the Contingencies: Nonreward, Punishment, and Avoidance
Nonreward
Extinction
The Partial Reinforcement Extinction Effect
Punishment
When Does Punishment Work?
Unwanted Side Effects of Punishment
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...