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Lesikar's Business Communication: Connecting in a Digital World,9780073377797
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Lesikar's Business Communication: Connecting in a Digital World

by ; ;
Edition:
12th
ISBN13:

9780073377797

ISBN10:
0073377791
Format:
Hardcover
Pub. Date:
1/19/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $207.56

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Summary

Business Communication: Making Connections in a Digital World, 12/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Table of Contents

Part One: Introduction
  • Chapter One: Communication in the Workplace
Part Two: Fundamentals of Business Writing
  • Chapter Two: Adaptation and the Selection of Words
  • Chapter Three: Construction of Clear Sentences and Paragraphs
  • Chapter Four: Writing for a Positive Effect
Part Three: Basic Patterns of Business Messages
  • Chapter Five: The Writing Process and the Main Forms of Business Messages
  • Chapter Six: Directness in Good-News and Neutral Messages
  • Chapter Seven: Indirectness in Bad-News Messages
  • Chapter Eight: Indirectness in Persuasive Messages
  • Chapter Nine: Communicating in the Job-Search Process
Part Four: Fundamentals of Report Writing
  • Chapter Ten: Basics of Report Writing
  • Chapter Eleven: Types of Business Reports
  • Chapter Twelve: Graphics in Reports and Other Documents
Part Five: Oral Forms of Business Communication
  • Chapter Thirteen: Oral and Interpersonal Communication
  • Chapter Fourteen: Oral Reporting and Public Speaking
Part Six: Cross-Cultural Communication, Correctness, Technology, Research
  • Chapter Fifteen: Cross-Cultural Communication
  • Chapter Sixteen: Correctness of Communication
  • Chapter Seventeen: Technology-Enabled Communication
  • Chapter Eighteen: Business Research Methods


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