9780077801939

Lesikar's Business Communication: Connecting in a Digital World with ConnectPlus

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  • ISBN13:

    9780077801939

  • ISBN10:

    0077801938

  • Edition: 13th
  • Format: Hardcover w/ Access Card
  • Copyright: 4/4/2013
  • Publisher: McGraw-Hill/Irwin
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List Price: $279.11

Summary

This 13th edition of Lesikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Table of Contents

PART ONE: INTRODUCTION

Chapter 1: Understanding Workplace Communication

Chapter 2: Communicating Across Cultures

PART TWO: FUNDAMENTALS OF BUSINESS WRITING

Chapter 3: Adapting Your Words to Your Readers

Chapter 4: Constructing Clear Sentences and Paragraphs

Chapter 5: Writing for a Positive Effect

PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 6: Developing Your Writing Process and Choosing the Best Form

Chapter 7: Getting to the Point in Good-News and Neutral Messages

Chapter 8: Maintaining Goodwill in Bad-News Messages

Chapter 9: Making Your Case with Persuasive Messages and Proposals

Chapter 10: Conducting a Winning Job Campaign

PART FOUR: FUNDAMENTALS OF REPORT WRITING

Chapter 11: Preparing Informative and Influential Business Reports

Chapter 12: Choosing the Right Type of Report

Chapter 13: Conducting Research for Decision Makers

Chapter 14: Using Visuals to Make Your Point

PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION

Chapter 15: Communicating Effectively in Meetings and Conversations

Chapter 16: Delivering Oral Reports and Business Speeches

PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS

Chapter 17: Leveraging Technology for Better Writing

Chapter 18: Conveying Professionalism Through Correctness

APPENDICES

APPENDIX A – Corrections for the Self-Administered Diagnostic Test of Correctness

APPENDIX B – Physical Presentation of Letters, Memos, and Reports

APPENDIX C – General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting

APPENDIX D –Grading Codes and Checklists: Messages and Reports

APPENDIX E – Documentation and the Bibliography

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