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Authors Joe Lavine and Brad Bartholomew, commercial photographers and instructors, offer a unique approach to teaching studio lighting to beginning and intermediate photographers. They start with a primer on equipment and terms, including color temperature, filters, flash duration, metering, and the histogram; and then dive into the philosophy of lighting, taking on the characteristics/purposes of using light (dimension, separation, drama, and texture), and then discussing how to approach the "building" of a shot. This is not a recipe book, but provides the necessary background and technical knowledge to create successful shots using the equipment and subjects that they have available. The book also covers practical aspects of starting a career and setting up a first studio at the $500 level, and how to build a studio at the $2,000 and $25,000 level as their clients and expertise grow.
Joe Lavine lives in Golden, Colorado, and works as a commercial photographer specializing in food and beverage. For 20 years, Joe has worked with clients in his studio on Santa Fe Drive, the growing (prominent) art and photo district in Denver. Along with his commercial work, Joe has been teaching for more than 10 years at the Art Institute of Colorado. Education has always been important to him; he holds an undergraduate degree from Cal Poly in San Luis Obispo, California, and a master’s degree from Savannah College of Art and Design. Joe is an Adobe® Certified Expert in Photoshop® and beta tester for Leaf America. His expertise in Photoshop allows him to do his own digital retouching and manipulation for both client and personal work. Joe’s clients include General Mills, McDonalds, Quiznos, Rock Bottom Restaurants, Coors, Pillsbury, Betty Crocker, Wells Fargo Bank, Duracell and Qwest.
Brad Bartholomew has been photographing subjects from the mundane to the sublime for nearly twenty-five years. He has always tried to treat each subject with enthusiasm, respect, and a sense of whimsy and wonder. His specialty is not specializing. He has been fortunate to photograph people and product, in the studio and on location; and shoot for advertising agencies, design firms, and directly for clients. Brad believes in the collaborative nature of commercial photography, uniting inspired ideas. A partial list of clients includes: Celestial Seasonings, JD Edwards, Children's Hospital, Coors Brewing Company, Forest Oil, Head Sports, Miller Brewing, Pentax, Qwest, Revolution Cleaners, Xcel Energy, and Keller Homes.
Table of Contents
&>Section I: Philosophy of Lighting What Light Does The Building Process Lighting as Part of Composition Experimentation Section II: The Basics Lighting Equipment DSLR Cameras Metering How to Read a Histogram Section III: Just Getting Started ($500.00) A Working Studio ($10,000-$15,000) The Big Time ($25,000) Resources Index