Like a Virgin Secrets They Won't Teach You at Business School

by Branson, Richard

• ISBN13: 9781591845683
• ISBN10: 1591845688
• Edition: 1st
• Format: Paperback
• Copyright: 2012-09-25
• Publisher: Portfolio Trade

Summary

It's business school, the Branson way. Whether you're interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virginbrings together some of his best advice, distilling the experiences and insights that have made him one of the world's most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He'll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don'ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson's achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here's how he does it.

Author Biography

Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He is also the author of Reach for the Skies and most recently, Screw Business As Usual.

Table of Contents

Foreword	p. 1
Five Secrets To Starting A Business	p. 9
People Power	p. 14
Nice Guys Can Finish First	p. 18
The Weakest Link	p. 22
Business Philosophy	p. 26
Screw You, Goliath!	p. 30
The Importance Of Not Being Earnest	p. 34
The Perfect Pitch	p. 39
The Opportunity Of Risk	p. 44
Private Space	p. 48
They Say	p. 52
A Perfect 10	p. 56
If You Never Make Mistakes	p. 60
The Customer's Always Right	p. 63
Brand Awareness	p. 67
Steve Jobs	p. 71
First Impressions Are Huge	p. 75
To Win The War On Drugs	p. 79
Science: The Last Frontier	p. 84
Chocks Away	p. 89
Like A Fine Wine	p. 93
What's In A Name?	p. 98
So, You Want To Be Ceo?	p. 102
The Chinese Plate Trick	p. 106
How To Bake An Entrepreneur	p. 111
Change Is In The Air	p. 115
Don't Like The Second Opinion?	p. 120
Breaking Up	p. 124
If I Could Do It All Over Again	p. 128
More Walking And Talking	p. 133
Accidents Happen	p. 137
Reach For The Skies	p. 141
Sustainable Energy	p. 145
New Ventures	p. 149
Get Big	p. 153
Selling Customers Is Easy	p. 157
What Is Success?	p. 162
When Going Walkabout	p. 166
Surviving A Downturn	p. 169
Rising Above It All	p. 173
Living The Branson Life	p. 178
Early Endeavours	p. 183
Change Is Good	p. 188
Managing The Launch	p. 192
A Shocking Revelation!	p. 196
A Noose Around The Neck	p. 200
Today's Failure	p. 204
Real Change For Good?	p. 208
Be A Leader	p. 212
Great Customer Service	p. 216
Can Bad News Be Good News?	p. 221
Choosing A Partner	p. 225
Invest In Your People	p. 229
The Day The Music Didn't Die	p. 234
Good Training	p. 239
Rebranding	p. 243
Social Services Redefined	p. 248
A-B-C-D	p. 253
Empowerment And Appreciation	p. 257
Launching A Business	p. 261
Keep An Eye On The Details	p. 266
The Lonely Entrepreneur?	p. 269
The Planet's Problems	p. 273
'Let's Shake On That'	p. 277
Office Relationships	p. 281
Earn Your Customers' Trust	p. 285
To Work Better	p. 289
Strike Up The Brand	p. 293
Sharing Life's Lessons	p. 297
Power To The People	p. 301
Watching Your Waistline	p. 306
What's Better Than A Handout?	p. 310
Home And/Or Office	p. 314
Kick-Start The Economy	p. 318
Rules Of The Road	p. 323
School Of Hard Knocks	p. 327
Acknowledgements	p. 331
Index	p. 333
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