Best Practice Linking

Follow these guidelines when linking or referring to eCampus.com:

• Use a lowercase 'e' and a capital 'C', as in eCampus.com, when referring to eCampus.com.
• Use lower case for all eCampus.com URIs (ex. http://www.ecampus.com/cheap-textbooks.asp) .
• Use content from eCampus.com to create quotes that can be referenced through hypertext links (see below, Referencing Copyright Material).
• Use products from eCampus.com to create hypertext links back to the site (see below, Referencing Trademarks and Products).
• Use the target page's title as the link text.
• Use the text around a link to describe why you are including the link.

Text Links

When creating generic text links to eCampus.com, use one of the following examples:

Textbooks - Rent Textbooks | Buy Textbooks | Sell Textbooks | eTextbooks | Books | Used Textbooks - eCampus.com - College Books and Gear. Cheap!
<a href="http://www.ecampus.com/">Textbooks - Rent Textbooks | Buy Textbooks | Sell Textbooks | eTextbooks | Books | Used Textbooks - eCampus.com - College Books and Gear. Cheap!</a>

Buy Textbooks - Rent Textbooks | Used Textbooks | eTextbooks | - eCampus.com | Buy College Books and Stuff. Textbooks Cheap!
<a href="http://www.ecampus.com/cheap-textbooks.asp">Buy Textbooks - Rent Textbooks | Used Textbooks | eTextbooks | - eCampus.com | Buy College Books and Stuff. Textbooks Cheap!</a>

eCampus.com - Rent Textbooks
<a href="http://www.ecampus.com/textbook-rental.asp">eCampus.com - Rent Textbooks</a>

eTextbooks - Buy eTextbooks @ eCampus.com - College Books and Gear Cheap!
<a href="http://www.ecampus.com/etextbooks.asp">eTextbooks - Buy eTextbooks @ eCampus.com - College Books and Gear Cheap!</a>

Sell Textbooks - Sell Your Textbooks at eCampus - Textbook Buyback - Sell College Books with eCampus Textbook Buyback
<a href="http://www.ecampus.com/sell-textbooks.asp">Sell Textbooks - Sell Your Textbooks at eCampus - Textbook Buyback - Sell College Books with eCampus Textbook Buyback</a>

eCampus.com - Discount Bookstore. Bestsellers up to 50% Off
<a href="http://www.ecampus.com/books.asp">eCampus.com - Discount Bookstore. Bestsellers up to 50% Off</a>

eCampus.com - Licensed College Apparel, Merchandise and Gifts
<a href="http://www.ecampus.com/college-clothing.asp">eCampus.com - Licensed College Apparel, Merchandise and Gifts</a>

Referencing Copyrighted Material

When referencing copyrighted material from these web pages, include a copyright notice and a hypertext link back to the referenced material. Ideally, include:

• Quoted (or highlighted) text, taken directly from eCampus.com.
• A citation that references the page from which the quote comes.
  • Place the citation within CITE tags.
  • Include the complete URI to the referenced page. The URI should be in lower case and should not be used as the text of a hypertext link.
  • Create a hypertext link back to the URI. The text should be the title of the page identified by the URI.
  • Include a copyright notice using either:
    • &copy;2010 eCampus.com (the HTML &copy; renders as ©).
    or
    • Copyright 2010 eCampus.com

Copyright Notice Example

According to eCampus.com, "James Patterson is one of the bestselling writers of all time..." ( http://www.ecampus.com/bk_detail.asp?isbn=9780316036221, Worst Case: Patterson, James: 9780316036221 : Book: Fiction: eCampus.com, ©1999-2010 eCampus.com ).

Referencing Trademarks and Products

When referencing trademarks, include a trademark notice. To create a trademark notice, add the following at the bottom of the paragraph containing the trademark, or in the footer section of the page containing the trademark.

(eCampus is a registered trademark of eCampus.com)

<cite>(eCampus is a registered trademark of eCampus.com)</cite>

The following example also demonstrates the recommended technique for referencing products on the eCampus website. When referencing a product, include a reference section below the paragraph, and:

• Enclose the information within a CITE tag
• Include the complete and correct name of the product
• Include the complete URI to the product page in lower case
• Create a hypertext link to the product and use the target web page's title as the link text

Product Example

Whether it is for work, school, or pleasure, carry your stuff in style with the eCampus.com portfolio.

Reference: eCampus.com Portfolio (http://www.ecampus.com/merch_detail.asp?item=31657302, eCampus.com Portfolio: Merchandise: Merchandise: eCampus.com)

(eCampus is a registered trademark of eCampus.com)