9781422171721

The Little Black Book of Innovation: How It Works, How to Do It

by
  • ISBN13:

    9781422171721

  • ISBN10:

    1422171728

  • Format: Hardcover
  • Copyright: 12/27/2011
  • Publisher: Perseus Distribution Services

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Innovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: Finding insight Generating ideas Building businesses Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.

Table of Contents

Prefacep. xi
Introduction My Innovation Journeyp. 1
Laying the Foundation
The Innovation Imperativep. 15
The Masters of Innovationp. 35
The Mount Rushmore of Innovationp. 59
Innovation's Seven Deadly Sinsp. 71
The 28-Day Innovation Program
Discovering Opportunitiesp. 87
Blueprinting Ideasp. 127
Assessing and Testing Ideasp. 167
Moving Forwardp. 207
Conclusion The Innovator's Pledgep. 247
Appendixp. 253
Notesp. 261
Indexp. 271
Acknowledgmentsp. 279
About the Authorp. 283
Table of Contents provided by Ingram. All Rights Reserved.

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