Living Proof: Telling Your Story to Make a Difference: Essential Skills for Advocates and Spokespersons

by ;
  • ISBN13:


  • ISBN10:


  • Format: Paperback
  • Copyright: 3/22/2012
  • Publisher: Itasca Books

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $21.95 Save up to $11.25
  • Rent Book $12.07
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


The first comprehensive guide to telling your personal story as an advocate for a cause or organization. Authored by two expert communication trainers, Living Proof is an easy-to-use handbook with everything you need to decide what to tell, to deliver your story effectively and authentically, and to give a powerful presentation or a great media interview. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action.

Table of Contents

Introductionp. 1
Get Readyp. 7
Your Story as Living Proofp. 11
Answering the Callp. 12
Why Stories Workp. 15
Exercise: My Six- Word Reasonp. 20
When Stories Workp. 22
The Five Qualities of Effective Advocacy Storiesp. 27
Map Your Experiencep. 31
Explore the Entire Landscapep. 32
Exercise: Story Mapp. 34
Find and Focus Your Storyp. 37
Choose What to Tellp. 38
Exercise: What Makes the Cut?p. 41
Focus on Your Goals and Audiencep. 44
Exercise: Link to Your Goals and Audiencep. 45
Focus on Key Messagesp. 47
Exercise: Compose Key Messagesp. 49
Exercise: Link to Key Messagesp. 51
Name the Changep. 53
Stories Are about Changep. 54
Exercise: Name Your Changep. 61
Chapter Five: Craft Your Storyp. 63
From Experience to Storyp. 64
Assemble the Flexible Storyp. 66
Exercise: Right-Size Your Storyp. 70
The Language of Lived Experiencep. 72
Exercise: Make Language Livep. 75
Hooks and Headlinesp. 77
Exercise: Hook Your Audiencep. 78
Frame Itp. 81
Provide Perspectivep. 82
Exercise: Build and Name Your Framesp. 85
Deliver Powerful Presentationsp. 87
From Talks to Keynotesp. 88
Being Audience-Centeredp. 91
The Speaking Contextp. 94
Strategic Structuresp. 97
A Recipe for Actionp. 102
Give Great Interviewsp. 107
The Media Opportunityp. 108
Know Your Target Audiencep. 110
The Interview Contextp. 113
Stay in Story and on Messagep. 116
Exercise: Bridge from Anywherep. 121
Practicep. 123
Speak Improvisationallyp. 124
Good Practice Habitsp. 127
Exercise: Eight Practice Runsp. 131
Where Stories Leadp. 135
Stepping Forward, Making a Differencep. 136
Public Speaking: Tips and Toolsp. 141
Delivery Tipsp. 142
Handling Questions from the Audiencep. 150
Speaking Prep Sheetsp. 153
Media Interviews: Tips and Toolsp. 163
Interview Tipsp. 164
Interview Formatsp. 168
Handling Questions from a Reporterp. 174
Interview Prep Sheetsp. 176
Indexp. 181
Referencesp. 187
Acknowledgmentsp. 191
About the Authorsp. 193
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review