Living Proof

by Capecci, John; Cage, Timothy

• ISBN13: 9780983870302
• ISBN10: 0983870306
• Format: Paperback
• Copyright: 2012-03-22
• Publisher: Granville Circle Pr

Summary

The first comprehensive guide to telling your personal story as an advocate for a cause or organization. Authored by two expert communication trainers, Living Proof is an easy-to-use handbook with everything you need to decide what to tell, to deliver your story effectively and authentically, and to give a powerful presentation or a great media interview. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action.

Table of Contents

Introduction	p. 1
Get Ready	p. 7
Your Story as Living Proof	p. 11
Answering the Call	p. 12
Why Stories Work	p. 15
Exercise: My Six- Word Reason	p. 20
When Stories Work	p. 22
The Five Qualities of Effective Advocacy Stories	p. 27
Map Your Experience	p. 31
Explore the Entire Landscape	p. 32
Exercise: Story Map	p. 34
Find and Focus Your Story	p. 37
Choose What to Tell	p. 38
Exercise: What Makes the Cut?	p. 41
Focus on Your Goals and Audience	p. 44
Exercise: Link to Your Goals and Audience	p. 45
Focus on Key Messages	p. 47
Exercise: Compose Key Messages	p. 49
Exercise: Link to Key Messages	p. 51
Name the Change	p. 53
Stories Are about Change	p. 54
Exercise: Name Your Change	p. 61
Chapter Five: Craft Your Story	p. 63
From Experience to Story	p. 64
Assemble the Flexible Story	p. 66
Exercise: Right-Size Your Story	p. 70
The Language of Lived Experience	p. 72
Exercise: Make Language Live	p. 75
Hooks and Headlines	p. 77
Exercise: Hook Your Audience	p. 78
Frame It	p. 81
Provide Perspective	p. 82
Exercise: Build and Name Your Frames	p. 85
Deliver Powerful Presentations	p. 87
From Talks to Keynotes	p. 88
Being Audience-Centered	p. 91
The Speaking Context	p. 94
Strategic Structures	p. 97
A Recipe for Action	p. 102
Give Great Interviews	p. 107
The Media Opportunity	p. 108
Know Your Target Audience	p. 110
The Interview Context	p. 113
Stay in Story and on Message	p. 116
Exercise: Bridge from Anywhere	p. 121
Practice	p. 123
Speak Improvisationally	p. 124
Good Practice Habits	p. 127
Exercise: Eight Practice Runs	p. 131
Where Stories Lead	p. 135
Stepping Forward, Making a Difference	p. 136
Public Speaking: Tips and Tools	p. 141
Delivery Tips	p. 142
Handling Questions from the Audience	p. 150
Speaking Prep Sheets	p. 153
Media Interviews: Tips and Tools	p. 163
Interview Tips	p. 164
Interview Formats	p. 168
Handling Questions from a Reporter	p. 174
Interview Prep Sheets	p. 176
Index	p. 181
References	p. 187
Acknowledgments	p. 191
About the Authors	p. 193
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