Living Proof: Telling Your Story to Make a Difference: Essential Skills for Advocates and Spokespersons

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  • Format: Paperback
  • Copyright: 3/22/2012
  • Publisher: Itasca Books

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The first comprehensive guide to telling your personal story as an advocate for a cause or organization. Authored by two expert communication trainers, Living Proof is an easy-to-use handbook with everything you need to decide what to tell, to deliver your story effectively and authentically, and to give a powerful presentation or a great media interview. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action.

Table of Contents

Introductionp. 1
Get Readyp. 7
Your Story as Living Proofp. 11
Answering the Callp. 12
Why Stories Workp. 15
Exercise: My Six- Word Reasonp. 20
When Stories Workp. 22
The Five Qualities of Effective Advocacy Storiesp. 27
Map Your Experiencep. 31
Explore the Entire Landscapep. 32
Exercise: Story Mapp. 34
Find and Focus Your Storyp. 37
Choose What to Tellp. 38
Exercise: What Makes the Cut?p. 41
Focus on Your Goals and Audiencep. 44
Exercise: Link to Your Goals and Audiencep. 45
Focus on Key Messagesp. 47
Exercise: Compose Key Messagesp. 49
Exercise: Link to Key Messagesp. 51
Name the Changep. 53
Stories Are about Changep. 54
Exercise: Name Your Changep. 61
Chapter Five: Craft Your Storyp. 63
From Experience to Storyp. 64
Assemble the Flexible Storyp. 66
Exercise: Right-Size Your Storyp. 70
The Language of Lived Experiencep. 72
Exercise: Make Language Livep. 75
Hooks and Headlinesp. 77
Exercise: Hook Your Audiencep. 78
Frame Itp. 81
Provide Perspectivep. 82
Exercise: Build and Name Your Framesp. 85
Deliver Powerful Presentationsp. 87
From Talks to Keynotesp. 88
Being Audience-Centeredp. 91
The Speaking Contextp. 94
Strategic Structuresp. 97
A Recipe for Actionp. 102
Give Great Interviewsp. 107
The Media Opportunityp. 108
Know Your Target Audiencep. 110
The Interview Contextp. 113
Stay in Story and on Messagep. 116
Exercise: Bridge from Anywherep. 121
Practicep. 123
Speak Improvisationallyp. 124
Good Practice Habitsp. 127
Exercise: Eight Practice Runsp. 131
Where Stories Leadp. 135
Stepping Forward, Making a Differencep. 136
Public Speaking: Tips and Toolsp. 141
Delivery Tipsp. 142
Handling Questions from the Audiencep. 150
Speaking Prep Sheetsp. 153
Media Interviews: Tips and Toolsp. 163
Interview Tipsp. 164
Interview Formatsp. 168
Handling Questions from a Reporterp. 174
Interview Prep Sheetsp. 176
Indexp. 181
Referencesp. 187
Acknowledgmentsp. 191
About the Authorsp. 193
Table of Contents provided by Ingram. All Rights Reserved.

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