9781401309664

The Long Tail

by
  • ISBN13:

    9781401309664

  • ISBN10:

    1401309666

  • Edition: Revised
  • Format: Paperback
  • Copyright: 7/8/2008
  • Publisher: Hachette Books

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Summary

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Author Biography

Chris Anderson is editor in chief of Wired magazine. He was U.S. business editor at The Economist

Table of Contents

Acknowledgmentsp. ix
Introductionp. 1
The Long Tailp. 15
The Rise and Fall of the Hitp. 27
A Short History of the Long Tailp. 41
The Three Forces of the Long Tailp. 52
The New Producersp. 58
The New Marketsp. 85
The New Tastemakersp. 98
Long Tail Economicsp. 125
The Short Headp. 147
The Paradise of Choicep. 168
Niche Culturep. 177
The Infinite Screenp. 192
Beyond Entertainmentp. 201
Long Tail Rulesp. 217
The Long Tail of Marketingp. 225
Coda: Tomorrow's Tailp. 247
Epiloguep. 249
Notes on Sources and Further Readingp. 255
Indexp. 259
Table of Contents provided by Ingram. All Rights Reserved.

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