The Long Tail Why the Future of Business Is Selling Less of More

by Anderson, Chris

• ISBN13: 9781401309664
• ISBN10: 1401309666
• Edition: Revised
• Format: Paperback
• Copyright: 2008-07-08
• Publisher: Hachette Books

Summary

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Author Biography

Chris Anderson is editor in chief of Wired magazine. He was U.S. business editor at The Economist

Table of Contents

Acknowledgments	p. ix
Introduction	p. 1
The Long Tail	p. 15
The Rise and Fall of the Hit	p. 27
A Short History of the Long Tail	p. 41
The Three Forces of the Long Tail	p. 52
The New Producers	p. 58
The New Markets	p. 85
The New Tastemakers	p. 98
Long Tail Economics	p. 125
The Short Head	p. 147
The Paradise of Choice	p. 168
Niche Culture	p. 177
The Infinite Screen	p. 192
Beyond Entertainment	p. 201
Long Tail Rules	p. 217
The Long Tail of Marketing	p. 225
Coda: Tomorrow's Tail	p. 247
Epilogue	p. 249
Notes on Sources and Further Reading	p. 255
Index	p. 259
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