9780060507787

Longaberger : An American Success Story

by ;
  • ISBN13:

    9780060507787

  • ISBN10:

    0060507780

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2003-07-31
  • Publisher: HarperCollins Publications
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. Overcoming seemingly insurmountable odds and employing a unique management philosophy, he created and grew his company into the largest maker of handcrafted baskets in the United States, employing thousands of people, revitalizing his community, and inspiring everyone with a commitment to quality and craftsmanship.

Table of Contents

Foreword vii
Preface xiii
Acknowledgments xvii
Introduction xix
Everything I Know About Business I Learned from My Mom and Dad
1(16)
Earning My Master's Degree
17(12)
Six Weeks Ago I Couldn't Even Spell ``Entrepreneur''---Now I Is One!
29(23)
How The Longaberger Company First Began
52(21)
Tell the Story
73(27)
Growing Up with My Daughters
100(19)
Hard Times
119(17)
Every Business Is a People Business
136(21)
Having Vision
157(21)
The Gift of Giving
178(11)
Eighteen Management Principles That I Live By
189(26)
Only in America
215(2)
Afterword 217(5)
About The Longaberger Foundation 222(2)
Appendix: Important Dates in Longaberger History 224(7)
Index 231

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