This item qualifies for
FREE SHIPPING!

LOOSE LEAF MARKETING

by Kerin, Roger; Hartley, Steven; Rudelius, William

Edition:

5th

ISBN13:

9780077517205

ISBN10:

0077517202

Format:

Looseleaf

Pub. Date:

10/18/2012

Publisher(s):

McGraw-Hill/Irwin

Other versions by this Author

List Price: ~~$103.61~~

Buy New Textbook

Usually Ships in 3-4 Business Days

$101.02

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Questions About This Book?

What version or edition is this?

This is the 5th edition with a publication date of 10/18/2012.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students.

FREE SHIPPING OVER $59!

LOOSE LEAF MARKETING

9780077517205

Buy New Textbook

Rent Textbook

Used Textbook

eTextbook

Questions About This Book?

Related Products

Summary

Table of Contents

Part One Initiating the Marketing Process

Chapter 1 Creating Customer Relationships and Value through Marketing

Chapter 2 Developing Successful Marketing and Organizational Strategies

Appendix A: Building an Effective Marketing Plan

Chapter 3 Understand the Marketing Environment, Ethical Behavior, and Social Responsibility

Part Two Understanding Buyers and Markets

Chapter 4 Understanding Consumer Behavior

Chapter 5 Understanding Organizations as Customers

Chapter 6 Understanding and Reaching Global Consumers and Markets

Part Three Targeting Marketing Opportunities

Chapter 7 Marketing Research: From Customer Insights to Actions

Chapter 8 Market Segmentation, Targeting, and Positioning

Part Four Satisfying Marketing Opportunities

Chapter 9 Developing New Products and Services

Chapter 10 Managing Successful Products, Services, and Brands

Chapter 11 Pricing Products and Services

Chapter 12 Managing Marketing Channels and Supply Chains

Chapter 13 Retailing and Wholesaling

Chapter 14 Integrated Marketing Communications and Direct Marketing

Chapter 15 Advertising, Sales Promotion, and Public Relations

Chapter 16 Using Social Media to Connect with Consumers

Chapter 17 Personal Selling and Sales Management

Chapter 18 Implementing Interactive and Multichannel Marketing

Appendix B: Planning a Career in Marketing