Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.
Questions About This Book?
What version or edition is this?
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Table of Contents
Part 1 Business in a Changing World
Chapter 1 The Dynamics of Business and Economics
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Business in a Borderless World
Part 2 Starting and Growing a Business
Chapter 4 Options for Organizing Business
Chapter 5 Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
Chapter 6 The Nature of Management
Chapter 7 Organization, Teamwork, and Communication
Chapter 8 Managing Service and Manufacturing Operations
Part 4 Creating the Human Resource Advantage
Chapter 9 Motivating the Workforce
Chapter 10 Managing Human Resources
Part 5 Marketing: Developing Relationships
Chapter 11 Customer Driven Marketing
Chapter 12 Dimensions of Marketing Strategy
Chapter 13 Digital Marketing and Social Networking
Part 6 Financing the Enterprise
Chapter 14 Money and the Financial System
Chapter 15 Accounting and Financial Statements
Chapter 16 Financial Management and Securities Markets