Loose-Leaf Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases

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  • Edition: 18th
  • Format: Loose-leaf
  • Copyright: 2011-01-31
  • Publisher: McGraw-Hill/Irwin
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Table of Contents

Part I: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important

Chapter 2: Leading the Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources and Competitive Position

Section C: Crafting a Strategy

Chapter 5: Five Generic Competitive Strategies--Which One to Employ?

Chapter 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices

Chapter 7: Strategies for Competing in Foreign Markets

Chapter 8: Diversification: Strategies for Managing a Group of Businesses

Chapter 9: Ethical Business Strategies, Social Responsibility, and Environmental Sustainability

Section D: Executing the Strategy

Chapter 10: Building an Organization Capable of Good Strategy Execution

Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution

Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution

Part II: Cases

Mystic Monk Coffee

Whole Foods Market in 2010


Competition in the Warehouse Club Industry

Competition in Energy Drinks, Sports, and Vitamin-Enhanced Beverages



Cash Connection

Blue Nile in 2010

Apple in 2010

Gap Inc. in 2010

Google in 2010

SkyWest, Inc. in 2009

Silver Ships: Its Strategy in the Military and Workboat Industry

Skype's Spin Off from eBay: Is it Ready for an IPO?

Sara Lee in 2010: Has Its Retrenchment Strategy Benefited Shareholders?

Smuckers in 2010: Expanding the Business Lineup

Robin Hood

Dilemma at Devil's Den

Southwest Airlines in 2010

Neamaste Solar

Herman Miller

Starbucks in 2010

Norton Lilly: Implementing Transformational Change in the Shipping Industry

The Good Hotel

W.L. Gore and Associates

Rhino Capture in South Africa

Countywide Financial and the Subprime Mortgage Debacle

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