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Loose-leaf Edition Marketing,9780077405380
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Loose-leaf Edition Marketing

by ; ;
Edition:
10th
ISBN13:

9780077405380

ISBN10:
0077405382
Format:
Looseleaf
Pub. Date:
1/15/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $153.90

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Questions About This Book?

What version or edition is this?
This is the 10th edition with a publication date of 1/15/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Marketing 10/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:High Engagement Style- Easy-to-read, interactive, writing style that engages students through activelearning techniques.Personalized Marketing- A vivid and accurate description of businesses, marketing professionals, and entrepreneursthrough cases, exercises, and testimonialsthat allows students to personalize marketing and identify possible career interests.Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions.Integrated Technology- The use of powerful technical resources and learning solutions.Traditional and Contemporary Coverage- Comprehensive and integrated coverage of traditional andcontemporary concepts.Rigorous Framework- A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.


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