CART

(0) items

Loose-Leaf International Marketing,9780077642297
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Loose-Leaf International Marketing

by ; ;
Edition:
16th
ISBN13:

9780077642297

ISBN10:
0077642295
Format:
Looseleaf
Pub. Date:
10/5/2012
Publisher(s):
McGraw-Hill/Irwin
List Price: $192.71

Rent Textbook

(Recommended)
 
Term
Due
Price
$156.10

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780077642297
$187.89

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $54.95
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 16th edition with a publication date of 10/5/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Connect Plus International Marketing 1 Semester Access Card for International Marketing
    Connect Plus International Marketing 1 Semester Access Card for International Marketing
  • Connect Plus International Marketing 1 Semester Access Card for International Marketing
    Connect Plus International Marketing 1 Semester Access Card for International Marketing
  • Gen Cmb Ll Intl Marketing;Cnct+Ac
    Gen Cmb Ll Intl Marketing;Cnct+Ac
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing
    International Marketing
  • International Marketing w/Student CD and PowerWeb
    International Marketing w/Student CD and PowerWeb
  • International Marketing with Connect Plus
    International Marketing with Connect Plus
  • International Marketing with ConnectPlus Access Card
    International Marketing with ConnectPlus Access Card
  • International Marketing with PowerWeb
    International Marketing with PowerWeb
  • Loose-Leaf International Marketing
    Loose-Leaf International Marketing
  • Loose-Leaf International Marketing with ConnectPlus Access Card
    Loose-Leaf International Marketing with ConnectPlus Access Card




Summary

Binder Ready Loose-Leaf Text - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students.

Table of Contents

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing 

Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture

Chapter 4: Cultural Dynamics in Assessing Global Markets

Chapter 5: Culture, Management Style, and Business Systems 

Chapter 6: The Political Environment: A Critical Concern 

Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research 

Chapter 9: Economic Development and the Americas

Chapter 10: Europe, Africa, and the Middle East 

Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization 

Chapter 13: Products and Services for Consumers

Chapter 14: Products and Services for Businesses

Chapter 15: International Marketing Channels

Chapter 16: Integrated Marketing Communications and International Advertising

Chapter 17: Personal Selling and Sales Management 

Chapter 18: Pricing for International Markets

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook—A Guide for Developing a Marketing Plan

Cultural Analysis

Economic Analysis

Market Audit and Competitive Market Analysis

Preliminary Market Plan



Please wait while the item is added to your cart...