9780077713201

Loose-Leaf Lesikar's Business Communication with Connect Access Card

by
  • ISBN13:

    9780077713201

  • ISBN10:

    0077713206

  • Edition: 13th
  • Format: Loose-leaf w/ Access Card
  • Copyright: 2012-09-07
  • Publisher: McGraw-Hill Education
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Binder Ready Loose-Leaf Text (ISBN: 9780077512712): This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus (ISBN: 9780077713201).

Table of Contents

PART ONE: INTRODUCTION

Chapter 1: Understanding Workplace Communication

Chapter 2: Communicating Across Cultures

PART TWO: FUNDAMENTALS OF BUSINESS WRITING

Chapter 3: Adapting Your Words to Your Readers

Chapter 4: Constructing Clear Sentences and Paragraphs

Chapter 5: Writing for a Positive Effect

PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES

Chapter 6: Developing Your Writing Process and Choosing the Best Form

Chapter 7: Getting to the Point in Good-News and Neutral Messages

Chapter 8: Maintaining Goodwill in Bad-News Messages

Chapter 9: Making Your Case with Persuasive Messages and Proposals

Chapter 10: Conducting a Winning Job Campaign

PART FOUR: FUNDAMENTALS OF REPORT WRITING

Chapter 11: Preparing Informative and Influential Business Reports

Chapter 12: Choosing the Right Type of Report

Chapter 13: Conducting Research for Decision Makers

Chapter 14: Using Visuals to Make Your Point

PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION

Chapter 15: Communicating Effectively in Meetings and Conversations

Chapter 16: Delivering Oral Reports and Business Speeches

PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS

Chapter 17: Leveraging Technology for Better Writing

Chapter 18: Conveying Professionalism Through Correctness

APPENDICES

APPENDIX A – Corrections for the Self-Administered Diagnostic Test of Correctness

APPENDIX B – Physical Presentation of Letters, Memos, and Reports

APPENDIX C – General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting

APPENDIX D –Grading Codes and Checklists: Messages and Reports

APPENDIX E – Documentation and the Bibliography

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