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Loose-leaf Microeconomics Principles,9780077341756
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Loose-leaf Microeconomics Principles

by ;
Edition:
4th
ISBN13:

9780077341756

ISBN10:
0077341759
Format:
Looseleaf
Pub. Date:
8/12/2009
Publisher(s):
McGraw-Hill/Irwin
List Price: $181.80

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This is the 4th edition with a publication date of 8/12/2009.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best throughout, and the best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises...Frank/Bernanke also encourages students to become ´┐ŻEconomic Naturalists,´┐Ż by employing basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. .

Table of Contents

Introduction
Competition and the Invisible Hand
Market Imperfections
Economics of Public Policy
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


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