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Table of Contents
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 The Strategic Management Process
Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4 Internal Analysis: Resources, Capabilities, and Activities
Chapter 5 Competitive Advantage and Firm Performance
Part Two: Strategy Formulation
Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship
Chapter 8 Corporate Strategy: Vertical Integration and Diversification
Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks
Chapter 10 Global Strategy: Competing Around the World
Part Three: Strategy Implementation
Chapter 11 Organizational Design: Structure, Culture, and Control
Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership
Part Four: MINICASES
MINICASE 1 Michael Phelps: Strategizing for Gold
MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza
MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins
MINICASE 4 Starbucks: Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt
MINICASE 6 JetBlue: Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies: From Circuit City to CarMax
MINICASE 9 P&G’s New Corporate Strategy: “Connect+Develop”
MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable?
MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose”
Part Five: Cases
(Cases marked with a ♦ were authored or co-authored specifically for this book by Frank T. Rothaermel.)
How to Conduct a Case Analysis
CASE 1 Robin Hood
CASE 2 The Movie Industry (A) in 2008
CASE 3 The Movie Industry (B) in 2011
♦ CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line
♦ CASE 5 Tesla Motors and the U.S. Auto Industry (A)
♦ CASE 6 Tesla Motors and the U.S. Auto Industry (B)
CASE 7 Rogers’ Chocolates
♦ CASE 8 Numenta: The Age of Truly Intelligent Machines?
CASE 9 GEOX: Breathing Innovation into Shoes
♦ CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting
CASE 11 Netflix*
♦ CASE 12 Best Buy after Circuit City: What’s Next?
CASE 13 JetBlue Airways: Managing Growth*
♦ CASE 14 Bank of America and the New Financial Landscape
CASE 15 DeBeers’s Diamond Dilemma
♦ CASE 16 IBM and the Emerging Cloud-Computing Industry
♦ CASE 17 Merck: Open for Innovation?
CASE 18 Lego Group: An Outsourcing Journey
♦ CASE 19 healthymagination at GE
♦ CASE 20 Siemens Energy: How to Engineer a Green Future?
♦ CASE 21 Infosys Consulting in the U.S.: What to Do Now?
CASE 22 Cemex: The Southdown Offer
CASE 23 Cola Wars Continue: Coke and Pepsi in 2006*
CASE 24 Cola Wars in China: The Future Is Here
CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market
♦ CASE 26 UPS in India: A Package Deal?
♦ CASE 27 Genentech: After the Acquisition by Roche
CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States
CASE 29 United Technologies Corporation: Running a Global Ethics and Compliance Program
♦ CASE 30 Byte into an Apple
* Harvard Business School Premier Case Collection