The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
We hear over and over again that the modern learner has a completely new and different set of needs from a learning package. These new 'digital natives' have developed cognitive thinking patterns that are different from those of earlier generations of students. It's important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESSaccounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technologycomponent of the product offering (Connect), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences, which is what M: Businessprovides. The book in combination with the personal study partner (LearnSmart), and the Interactive Applications in ConnectBusiness provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and 'payoff'- ConnectBusiness provides these interactive rewards for learning the course content.
Table of Contents
Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and Economics Chapter 2: Business Ethics and Social Responsibility Appendix: The Legal and Regulatory Environment Chapter 3: Business in a Borderless World
Part 2: Starting and Growing a Business Chapter 4 : Options for Organizing Business Chapter 5: Small Business, Entrepreneurship, and Franchising
Part 3: Managing for Quality and Competitiveness Chapter 6 : The Nature of Management Chapter 7 : Organization, Teamwork, and Communication Chapter 8: Managing Service and Manufacturing Operations
Part 4: Creating the Human Resource Advantage Chapter 9: Motivating the Workforce Chapter 10: Managing Human Resources
Part 5: Marketing: Developing Relationships Chapter 11: Customer Driven Marketing Chapter 12: Dimensions of Marketing Strategy Chapter 13: Digital Marketing and Social Networking
Part 6: Financing the Enterprise Chapter 14: Money and the Financial System Chapter 15: Accounting and Financial Statements Chapter 16: Financial Management and Securities Markets