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M: Business,9780078023156
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M: Business

by ; ;
Edition:
4th
ISBN13:

9780078023156

ISBN10:
0078023157
Format:
Paperback
Pub. Date:
1/17/2014
Publisher(s):
McGraw-Hill/Irwin
List Price: $80.66

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Summary

The business world can be hazy—tough to navigate and understand. With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?

M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.

Table of Contents

Part 1 – Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2 – Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3 – Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4 – Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5 – Marketing: Developing Relationships

Chapter 11: Customer Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6 – Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets



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