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M: Business Communications w/Premium Content Card and Student Prep Cards,9780077314064
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M: Business Communications w/Premium Content Card and Student Prep Cards

by ;
Edition:
1st
ISBN13:

9780077314064

ISBN10:
0077314069
Format:
Package
Pub. Date:
1/30/2009
Publisher(s):
McGraw-Hill/Irwin

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Summary

M: Business Communication is the newest Business Communication textbook that was created with students´┐Ż and professors´┐Ż needs in mind. A unique approach to a hands-on course, written by the co-authors of Business Communication: Making Connections in a Digital World , 11/e, provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. M: Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Table of Contents

PART 1: Understanding Business Communication

Chapter 1:Communicating in the Workplace

PART 2: Mastering Writing and Presentation Basics

Chapter 2: Understanding the Writing Process and the Main Forms of Business Messages

Chapter 3: Using Visuals in Written and Oral Communication

Chapter 4: Using an Appropriate Style

PART 3: Writing Effective Messages

Chapter 5: Writing Good-News and Neutral Messages

Chapter 6: Writing Bad-News Messages

Chapter 7: Writing Persuasive Messages

PART 4: Writing Effective Reports

Chapter 8: Researching and Writing Reports

Chapter 9: Writing Short Reports

PART 5: Using Oral and Job-Search Skills

Chapter 10: Communicating Orally

Chapter 11: Communicating in the Job Search



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