did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780077632694

M: Marketing with Connect Plus

by ;
  • ISBN13:

    9780077632694

  • ISBN10:

    0077632699

  • Edition: 3rd
  • Format: Package
  • Copyright: 2012-03-05
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $107.33 Save up to $30.05
  • Buy Used
    $77.28
    Add to Cart Free Shipping Icon Free Shipping

    USUALLY SHIPS IN 24-48 HOURS

Supplemental Materials

What is included with this book?

Summary

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Table of Contents

Section 1 Assessing the Marketplace
1. Overview of Marketing
2. Developing Marketing Strategies and a Marketing Plan
3. Marketing Ethics
4. Analyzing the Marketing Environment

Section 2 Understanding the Marketplace
5. Consumer Behavior
6. Business-to-Business Marketing
7. Global Marketing

Section 3 Targeting the Marketplace
8. Segmentation, Targeting, and Positioning
9. Marketing Research and Information Systems

Section 4 Value Creation
10. Product, Branding, and Packaging Decisions
11. Developing New Products
12. Services the Intangible Product

Section 5 Value Capture
13. Pricing Concepts for Establishing Value

Section 6 Value Delivery: Designing the Channel and Supply Chain
14. Supply Chain Management
15. Retailing and Multichannel Marketing

Section 7 Value Communication
16. Integrated Marketing Communications
17. Advertising, Public Relations, and Sales Promotions
18. Personal Selling and Sales Management

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program