M: Marketing with Premium Content Access Card

by GREWAL

Edition:

2nd

ISBN13:

9780077386436

ISBN10:

0077386434

Format:

Package

Pub. Date:

1/4/2010

Publisher(s):

McGraw-Hill/Irwin

Upgraded Edition: Click here!

Other versions by this Author

List Price: ~~$74.25~~

Rent Textbook

(Recommended)

Term

Due

Price

Semester

Jun 3

$12.75

Quarter

May 13

$12.11

Short Term

Apr 13

$11.48

$12.75

Buy Used Textbook

In Stock Usually Ships in 24 Hours.

$51.98

Buy New Textbook

Usually Ships in 3-4 Business Days

$72.39

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers

Starting at $3.99

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 2nd edition with a publication date of 1/4/2010.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Customer Reviews

Very good purchase March 20, 2011
by Nora

This textbook was in excellent shape when my daughter got it. It was not damaged in any way. And was exactly what she needed. The cost was also a good deal. And the book was easy to understand as the description says. We are looking forward to purchase more books this way.

Flag Review

M: Marketing with Premium Content Access Card: 5 out of 5 stars based on 1 user reviews.

Summary

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is the same as in the hard bound Grewal/Levy 2/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements