M: Marketing with Premium Content Access Card

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  • Edition: 2nd
  • Format: Paperback w/ Access Card
  • Copyright: 1/4/2010
  • Publisher: McGraw-Hill/Irwin
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Supplemental Materials

What is included with this book?

  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is the same as in the hard bound Grewal/Levy 2/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements

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Customer Reviews

Very good purchase March 20, 2011
This textbook was in excellent shape when my daughter got it. It was not damaged in any way. And was exactly what she needed. The cost was also a good deal. And the book was easy to understand as the description says. We are looking forward to purchase more books this way.
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M: Marketing with Premium Content Access Card: 5 out of 5 stars based on 1 user reviews.

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