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What version or edition is this?
This is the 2nd edition with a publication date of 1/4/2010.
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Very good purchase March 20, 2011
This textbook was in excellent shape when my daughter got it. It was not damaged in any way. And was exactly what she needed. The cost was also a good deal. And the book was easy to understand as the description says. We are looking forward to purchase more books this way.
M: Marketing with Premium Content Access Card: stars based on 1 user reviews.
M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is the same as in the hard bound Grewal/Levy 2/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing - yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements