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Macroeconomics: Princples, and Applications, and Tools with MyEconLab and EBook 1-Sem  Student Access Package,9780132349000
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Macroeconomics: Princples, and Applications, and Tools with MyEconLab and EBook 1-Sem Student Access Package

by ; ;
Edition:
5th
ISBN13:

9780132349000

ISBN10:
0132349000
Format:
Package
Pub. Date:
1/1/2007
Publisher(s):
Prentice Hall
List Price: $160.00
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Summary

O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

Table of Contents

Introduction and Key Principles
Introduction: What is Economics?
Appendix: Using Graphs & Percentages
Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium
The Basic Concepts in Macroeconomics
Measuring a Nation's Production and Income
Unemployment and Inflation
The Economy in the Long Run
The Economy at Full Employment
Why Do Economies Grow?
Appendix: A model of Capital Deepening
Economic Fluctuations and Fiscal Policy
AD/AS
Fiscal Policy
The Income Expenditure Model
Investment and Financial Markets
Money, Banking, and Monetary Policy
Money and the Banking System
Appendix: Formula for Deposit Creation
The Federal Reserve and Monetary Policy
Inflation, Unemployment, and Economic Policy
Modern Macroeconomics: From the Short Run to the Long Run
The Dynamics of Inflation and Unemployment
Macroeconomic Policy Debates
The International Economy
International Trade and Public Policy
The World of International Finance
Table of Contents provided by Publisher. All Rights Reserved.


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