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9780061991004

Mad Men Unbuttoned

by
  • ISBN13:

    9780061991004

  • ISBN10:

    0061991007

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-07-20
  • Publisher: Collins Design

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Summary

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protégé of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man.The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car-a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising.When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day.The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

Table of Contents

Introductionp. xi
Charactersp. xv
The Ads and the Men who Made themp. 1
Leo Burnett: The Boy who the Earth Talks top. 3
Draper Daniels Strains Out the Sissy Tastep. 9
Be Manly, Get Lucky: Lucky Strikep. 12
Western Union: What Makes a Great Ad?p. 15
"Sigmund" Campbell: The Smoker's Death Wishp. 19
David Ogilvy: For the Snob in Youp. 21
Redesigning Menken's: Matriarchs of the Sales Floorp. 24
West Germany v. Detroit: The Volkswagen Campaignp. 27
The Promiscuous Mingling of Art and Copy: Julian Koenig and George Loisp. 29
Polaroid: More Powerful than Memory Alonep. 31
McCann-Erickson: A Loose Alliance of Warring Chiefsp. 34
The Typography of Travel: American Airlinesp. 37
Cooper Studios: Madison Ave. Artisansp. 39
An Illustrator's Icon: Bernie Fuchsp. 42
The Minimal Realism of Morton Salt: Charley Harperp. 45
Bethlehem Steel: A Love Letter to Infrastructurep. 46
Maidenform: Tie Me Up/Tie Me Downp. 49
Stylep. 51
A Fashion Revelation: The New Lookp. 53
"Put Your Hair in Curlers": At the Home Salonp. 55
La Dolce Draper: Betty's European Makeoverp. 57
The Men in Gray Flannel Suitsp. 60
"It Matters to Me that you're Impressed": Pete's Prep School Stylep. 63
A Streamlined Man: The Skinny Tiep. 66
The Pseudorebellion of Paul Kinsey: A Man and his Beardp. 68
Working Girlsp. 71
Rachel Menken at the Bargain Binp. 73
How to be a Betty: Modeling in the 1950sp. 75
What they didn't Teach in Secretary Schoolp. 78
Coffee, Tea, or Me?: Stewardesses, the Glamour Girls of the Skiesp. 81
Touching and Feeling with Teacher: Suzannep. 84
First Shots in the Nanny Wars: Carlap. 87
Sexp. 89
Peggy's Pamphlet: A Guide to (Respectfully) Getting it Onp. 91
Preventing Peggy's Ovulationp. 95
Youngs for Rubbersp. 96
Sex and the Single Girlp. 99
Joan Goes Lightly Among the Lesbiansp. 101
Sally Draper and the L-Wordp. 105
Relax, It's Light-Up Time: Notes on Salvatore Romanop. 106
Weighing Sins in the State of New York: Divorcep. 112
Betty's Choicep. 115
Betty in Stirrups, Don in Waitingp. 118
Smoking, Drinking, Druggingp. 121
"Puffing While Pregnant"p. 123
Always be Smoking: Why Don Won't Quitp. 125
Daze of Wine and Roses: Off to Rehabp. 129
"Take a Pill and Lie Down": Psychiatry in the 1960sp. 133
Décorp. 135
The Drapers' Décor: Inside 42 Bullet Park Roadp. 137
Plantations and Park Avep. 139
The Japonisme of Bert Cooper's Officep. 142
Shoguns of Sterling Cooperp. 145
The White House Tour: Jackie Kennedy Mesmerizes the Nationp. 146
Suburban Rococo: Draper Residence in Regencyp. 149
Literaturep. 153
Steno Pool Book Club: Lady Chatterley's Loverp. 155
The Unsentimental Men of Ayn Randp. 157
Ossining: Cheever Countryp. 159
Betty's Bathtub Reading: The Groupp. 161
Philip Roth in Bullet Parkp. 164
An Intimate Yell: Frank O'Harap. 166
Moviesp. 173
The Sexual Alchemy of Don Draperp. 175
Snow-Covered Volcano: Grace Kellyp. 179
Ann-Margret Feverp. 181
Don's Weepies: La Nottep. 184
Fritz Lang Presents Penn Stationp. 186
The Misfits: They Eat Horses, Don't They?p. 188
Joan in The Apartmentp. 190
In Progressp. 193
Don in the Village: Bohemians v. Indifferent Universep. 195
Sun Sets on the Eisenhower Era: World's Fair, New York, 1964p. 199
"When You Look at it, You do Feel Something": Rothkop. 201
California Coolp. 205
Conrad Hilton: Cold Warriorp. 207
Khrushchev Barred from Tomorrowlandp. 210
"One Hell of a Focus Group": The Port Huron Statementp. 213
Hellfire: Four Little Girlsp. 215
How you Get your News: The Kennedy Assassinationp. 219
Reno: The Clearinghouse of Illusionp. 221
Acknowledgmentsp. 223
Illustration Creditsp. 225
Indexp. 227
Table of Contents provided by Ingram. All Rights Reserved.

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