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100 Cities. 100 Entrepreneurs. 9 Keys for Success.
Main Street Entrepreneur offers a unique look at what it takes to create a successful and thriving business. Lifelong entrepreneur, business consultant and university professor Michael Glauser rode 4,005 miles in 45 days, spent 246 hours on a bike seat, climbed 165,748 vertical feet, and interviewed more than 100 entrepreneurs in 100 cities along the way to discover the secrets to entrepreneurial success.
Glauser has distilled hours of interviews and research to present the nine keys for: Building a purpose-driven business Meeting important community needs Developing a supporting cast Working with a zealous tenacity Giving mind-boggling customer service Diversifying revenue streams Giving back to the broader community And ultimately, creating the lifestyle of your dreams
Readers will learn how to achieve their own dreams and won’t need a 30-page business plan, venture capital, or an exit strategy. All they need to do is implement nine keys for success. Not everyone can build a Facebook, Google or eBay, but anyone with passion and tenacity can do what these entrepreneurs all across America are doing.
Michael Glauser, Ph.D., is the Executive Director of the Jeffrey D. Clark Center for Entrepreneurship at Utah State University. He is the founder and former chairman of Golden Swirl Management Company, and a founder of Northern Lights. Both companies were sold to CoolBrands International, a world leader in the frozen dessert industry. Mike has consulted with numerous corporations in the areas of business strategy, market research, organizational effectiveness and leadership development. His clients have included Associated Food Stores, The Boeing Company, Clinical Innovations, Department of Workforce Services, Esso of Inter-America, Harmon Music Group, Saudi Consolidated Services and USANA Health Sciences.
Glauser has held faculty positions at the University of North Carolina, the University of Petroleum & Minerals, and Westminster College. He has designed and taught courses in business strategy, entrepreneurship, management and organizational behavior. Mike has published numerous articles in professional journals and magazines, and published two books on entrepreneurship: Glorious Accidents and The Business of Heart. He has appeared on Great Day America, First Business from Washington, The G. Gordon Liddy Show, Voice of America, Good Morning Chicago and Associated Press Radio. He lives in Logan, UT.