9781932531275

Make Big Profits on Ebay : Start Your Own Million $ Business

by
  • ISBN13:

    9781932531275

  • ISBN10:

    1932531270

  • Edition: 1st
  • Format: Paperback
  • Copyright: 4/11/2005
  • Publisher: Entrepreneur Press

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Summary

For 25 years,Entrepreneurmagazine has been advising people on how to start their own businesses. Now,Entrepreneurfocuses that expertise on the hottest new way to start a business: on eBay!Make Big Profits on eBaycombinesEntrepreneur's expertise in all things business with new strategies for the eBay world. This book isn't for people who want to make a little extra cash selling old knickknacks. It's for people like you who are serious about starting their own ultra-successful businesses on eBay.Make Big Profits on eBay: Teaches you how to best take advantage of eBay features like paid listings, keywords, photos, the "About Me" page and more Applies cutting-edge, proven strategies for marketing, customer service, money management and business operation specifically for use on eBay Lets you in no how PowerSellers got to the topnot just their success stories, but also their secret tips, techniques and mistakes to avoid Shows you hidden ways of making money on eBay without selling a thing!The expert advice will guide you from eBay novice to PowerSeller quickly and easily so you can start your own million-dollar business.

Author Biography

Jacquelyn Lynn (Winter Springs, FL) is a widely published business writer whose work has appeared in more than 100 regional, national, and international publications. She is a columnist for Entrepreneur Media's business start-up guides, including How to Start a Business on eBay.

Charlene Davis (Oviedo, FL) is an experienced freelance business writer and editor, with an expertise in e-commerce. She is the coauthor with Jacquelyn Lynn of How to Start a Senior Services Business, an Entrepreneur Media start-up guide.

Table of Contents

Acknowledgments xv
Preface xvii
The Wonderful World of eBay
1(8)
What Can You Sell on eBay?
4(1)
Not the Only Game in Town
5(2)
eBay Still Rules
7(2)
Savvy Shopping on eBay
9(16)
Know Your Seller
10(1)
Conducting a Successful Search
10(5)
Using Keywords
10(1)
Broaden Your Search
11(1)
Searching within Categories
12(1)
Search by Seller or Store
12(1)
Misspellings Spell B-A-R-G-A-I-N-S
13(1)
Who's Your Shadow?
13(1)
Save Your Searches
14(1)
Before You Bid
15(1)
Let the Bidding Begin
15(2)
Sniping
17(1)
Things to Watch Out For
18(2)
Check Feedback
18(1)
A Picture Is Worth
19(1)
Inflated Shipping Costs
19(1)
Bidding and Selling History
20(1)
When It's Over
20(1)
If the Seller Fails to Perform
21(1)
Use Your Tools
21(1)
Can't Find It?
22(1)
Practice Makes Perfect
22(3)
Getting Set Up as an eBay Seller
25(12)
What's in a Name?
27(2)
Decide How to Get Paid
29(3)
PayPal
29(1)
BidPay
30(1)
Personal Checks
30(1)
Money Orders and Cashier's Checks
31(1)
Escrow Service
31(1)
Credit Card Merchant Accounts
32(1)
Create an ``About Me'' Page
32(1)
Know Your Options
33(1)
eBay Stores: The Virtual Alternative to Brick and Mortar
33(2)
Store Levels and Prices
34(1)
Setting Up Your eBay Store
34(1)
Keep It Staffed
35(1)
Think about Your Future: Become a Power Seller
35(2)
Starting and Managing Your Operation
37(12)
Define Your Business
37(2)
Write a Business Plan
39(2)
Choose a Legal Structure
41(2)
Sole Proprietorship
41(1)
Partnership
42(1)
Corporation
42(1)
Limited Liability Company (LLC)
43(1)
Select a Location
43(2)
Staying Home
44(1)
Retail
44(1)
Commercial/Industrial
44(1)
Give this Child a Name
45(1)
Insure Your Investment
45(1)
Operating Hours
46(1)
Policies and Procedures
46(1)
Managing Your Business
47(1)
Know Your Competition
47(1)
Play by the Rules
47(2)
What Can You Sell and Where Can You Find It?
49(18)
Deciding on a Particular Product
50(1)
What to Consider about Choosing a Product
51(2)
Inventory Carrying Cost
51(2)
Storing and Shipping
53(1)
Life Cycle
53(1)
Where Do You Find Products?
53(10)
Wholesale Sources
55(2)
Drop-Shipping
57(2)
Real-World Auctions
59(1)
Become a Trading Assistant
60(1)
Set Up a Trading Post
61(1)
Consignment Selling
62(1)
Bargain to Get Bargains
63(2)
Buying Tips
65(2)
The Tools of Your eBay Trade
67(8)
eBay Tools
67(4)
My eBay
68(1)
Turbo Lister
68(1)
Seller's Assistant
68(1)
Selling Manager
69(1)
Shipping Calculator
69(1)
Tools Wizard
69(1)
Solutions Directory
70(1)
Buyer/Bidder Management
70(1)
PayPal
71(1)
Third-Party Tools
71(3)
Auction Management Tools
71(1)
Free Auction Templates
72(1)
Miscellaneous Tools
73(1)
Arm Yourself
74(1)
Great Listings Are the Foundation of Selling on eBay
75(22)
Choose Your Auction Format
76(3)
Buy It Now (BIN)
76(1)
Reserve Price
76(1)
Fixed Price
77(1)
Dutch (or Multiple Item) Auction
77(1)
Private Auction
78(1)
Restricted-Access Auction
79(1)
Set Your Price
79(3)
Starting Price Strategies
80(2)
In Addition to Starting Price
82(1)
Attention-Grabbing Auction Titles
82(1)
Irresistible Descriptions
83(7)
In Addition to the Item Description, Include
87(1)
Formatting Your Listing
88(1)
What to Leave Out of Your Listing
88(2)
If You Make a Mistake in Your Listing
90(1)
Will You Sell Internationally?
90(1)
Choose Your Category
91(2)
Timing Is Everything
93(1)
It's Not Over When the Auction Closes
94(1)
Second Chance Offer
94(1)
If It Doesn't Sell
94(3)
Take Photographs that Sell
97(6)
Gallery Photos
98(1)
Set Up a Studio
98(3)
Film or Digital?
99(1)
Taking Your Photos
99(1)
Editing Your Photos
100(1)
Photo Don'ts
100(1)
Books and Other Flat Items
101(1)
Photo Hosting
101(1)
eBay's Photo Services
101(1)
Other Photo-Hosting Services
102(1)
Make the Most of Each Picture
102(1)
Store It, Track It, Ship It
103(12)
Storing Your Inventory
103(2)
Tracking Your Inventory
105(1)
Getting It Out the Door
106(2)
Insurance
107(1)
Delivery Confirmation
108(1)
Setting Your Shipping Fees
108(2)
Shipping Overseas
110(1)
Choosing a Carrier
110(2)
Opening an Account
111(1)
Packing
112(1)
Labeling
113(1)
Supplies
114(1)
Customer Service the eBay Way
115(14)
Customer Service Basics
117(1)
What's Special about eBay Customer Service?
118(5)
Dealing with Difficult Customers
120(1)
That Special Difficult Customer: The Non-Paying Bidder
121(1)
Protection Programs
122(1)
Your Policies Are Part of Your Service
123(2)
Creating a Return and Refund Policy
123(2)
Feedback
125(2)
eBay's Feedback Policies
126(1)
The Value of Subsequent Sales
127(2)
Tell the World: Marketing Your eBay Business
129(20)
Who Are You? Your ``About Me'' Page
129(2)
Your Own Web Site
131(3)
Paid Host versus Free Host
131(1)
Domain Registration
132(1)
Redirecting Visitors
132(1)
Clear Visibility
133(1)
Affiliate Links
134(1)
Privacy Policy
134(1)
eBay's Tools to Help Market Your Auctions
134(2)
eBay Keywords
135(1)
Cross-Promote Your Auctions
136(1)
Signature Lines
136(1)
Shipping Inserts
137(1)
Newsletters and Promotional E-Mails
138(1)
Advertising
139(1)
Gift Certificates
140(1)
Seasonal Promotions
141(1)
Word of Mouth
142(1)
Publicity and Public Relations
142(1)
Trade Shows
143(2)
Write It Down and Take Action
145(4)
Add Revenue with eBay Subsidiaries
149(6)
Get Paid by PayPal Merchant Referral Program
149(1)
Half.com Meets You Halfway
150(1)
Freelance at Elance
151(2)
Take a Load Off with PayLoadz
153(1)
The Door of Opportunity Is Open
154(1)
Make Money on eBay without Selling Anything
155(6)
Affiliate Registration Process
156(2)
Getting Started
156(2)
Hot Topics and Current Trends
158(1)
Making the Most of Affiliate Links with Google AdWords
159(2)
Fundraising on eBay
161(6)
eBay Giving Works
162(1)
How It Works for eBay Sellers
162(1)
Hold a Rummage Sale on eBay
163(1)
Keep the Giving Going
164(1)
Cause Marketing
164(3)
Managing the Money: From Zero to Millions
167(16)
How Much Money Do You Need?
168(6)
Estimated Monthly Expenses
169(2)
One-Time-Only Starting Costs
171(1)
Finding Your Start-Up Funds
172(2)
Track Your Financial Progress
174(4)
Setting Up Your Records
175(1)
Financial Statements
175(1)
Know Your Costs
176(1)
Control Expenses
177(1)
Taxes
178(1)
Income Tax
178(1)
Sales Tax
178(1)
Other Taxes
179(1)
Forecasting Revenue
179(1)
Funding Growth
180(1)
Profitability Is the Measure of Business Success
181(2)
Human Resources: Staffing Your eBay Operation
183(8)
Out-of-the-Ordinary Workers
184(1)
The First Step in Hiring
184(2)
Write a Job Description
185(1)
Establish a Salary Range and Benefits Package
185(1)
Have a Job Application Form
185(1)
Prepare Your Interview Questions in Advance
185(1)
Develop Open-Ended Questions that Encourage a Candidate to Talk
186(1)
Be Sparing with How Much Information You Provide Up Front
186(1)
Getting through the Interview
186(1)
Making the Choice
187(1)
Decision Made---Now What?
187(1)
Incentives Work
188(1)
Maintain Complete Personnel Files
188(1)
Employees Are Essential
189(2)
eBay Potpourri: Ideas and Advice You Can Use Now
191(8)
Stay Informed
191(1)
Stay Active in the eBay Community
192(2)
Community Discussion Boards
193(1)
eBay Groups Center
193(1)
eBay News Center
193(1)
eBay Calendar and Events
194(1)
eBay Help Section
194(1)
Outside the Online World
194(1)
Get Professional Help When You Need It
194(1)
Have a Disaster Plan
195(1)
Don't Be a Victim of a Scam
195(1)
Mediocre Isn't Good Enough
196(1)
Pay Attention
196(1)
Give Your eBay Business an Annual Checkup
197(1)
Know that the Only Constant Is Change
197(2)
Internet Resource Directory for eBay Sellers
199(6)
eBay Sites of Interest
199(1)
eBay Subsidiaries
200(1)
Online Payment Systems
200(1)
Government Sites and Selling Internationally
200(1)
Auction Management Tools
201(1)
Free Auction Templates
201(1)
Miscellaneous Tools
202(1)
Auction Sniping Programs
202(1)
Online Shipping and Postage Resources
202(1)
Photo Hosting
203(1)
Web Site Domain Registration, Hosting, Development
203(1)
Autoresponder Services for Newsletters and Announcements
203(1)
Gift Certificate Templates
204(1)
Trade Show Information
204(1)
Popular Internet Searches
204(1)
Miscellaneous
204(1)
Glossary 205(4)
Index 209

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