Make Millions Selling on QVC Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever

by Romer, Nick

• ISBN13: 9780470226452
• ISBN10: 0470226455
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-02-04
• Publisher: Wiley

Summary

Romer uses a fresh, conversational writing to take readers from first inspiration to final thoughts as they envision the avalanche of cash coming their way. In eighteen short, well-crafted chapters, Romer teaches people the fine art of product selection, pitching products, and preparing for television. Along the way, he covers the concepts of niche products, mass marketing, and correct timing using familiar situations, real-life settings, and living breathing people to illustrate them.

Author Biography

Nick Romer is an award-winning inventor of over a hundred products developed for crafters and hobbyists. He has appeared on QVC in the United States for more than fourteen years, and his products have been featured on many other shows, including QVC United Kingdom, QVC Germany, The Shopping Channel Canada, The Rosie O'Donnell Show, Good Morning Philadelphia, and Good Morning Arizona. Romer is a recipient of QVC's Million Dollar Sales Award, a two-time winner of Primedia's Award of Excellence, and has also won the Craft and Hobby Association Buyer's Choice Award. His innovations have been sold in over 22,000 stores in twenty-three countries and can be found on his Web sites, www.GreenSneakers.com and www.ScrapWow.com. As a business strategist and product development specialist, Romer has helped countless others pursue their dreams as well. Visit www.SellonQ.com for more information.

Table of Contents

Acknowledgments	p. vii
Introduction	p. ix
How a Niche Product Generated $441,158.40 in Ten Minutes	p. 1
The Home Shopping Phenomenon	p. 7
How to Find or Create Hot Products	p. 11
Be First and Fastest to Mass Market	p. 17
How to Protect Your Product	p. 25
How to Get on QVC	p. 31
What QVC Looks for in a Product	p. 43
Your First Meeting-Pitching Your Product for Acceptance	p. 49
Your Product Has Been Accepted-Now What?	p. 57
How to Prepare for Your Big Moment on TV	p. 63
A Day in the Life at QVC	p. 77
The Two Most Important Words You Can Associate With Your Product	p. 83
Getting Paid, Returns, Backorders, and Surges	p. 85
How to Add Easy Money to Your Bottom Line, and Other Ways to Drive Your Success	p. 89
Six Mistakes that Can Snap the Back of Your Business, and How to Avoid Them	p. 99
Open Doors to Greater Success	p. 109
Beyond QVC-The Big Picture	p. 117
Final Thoughts	p. 123
Resource Directory	p. 125
Frequently Asked Questions	p. 129
Glossary of Terms	p. 132
About the Author	p. 138
Index	p. 139
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