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9781422139882

Making Customers Matter

by
  • ISBN13:

    9781422139882

  • ISBN10:

    1422139883

  • Format: Paperback
  • Copyright: 2010-05-11
  • Publisher: Harvard Business School Pr
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List Price: $9.95

Summary

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out- with Lessons Learned. Concise and engaging, each volume in this series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.

Author Biography

Fifty Lessons is a media company; the content it creates is currently available as a series of filmed interviews online, on DVD, in books and on the in-flight TV channels of selected airlines.

The growing Fifty Lessons digital library already holds more than 500 individual lessons from over 100 high profile international business leaders.

Experienced and respected leaders from industry, the public sector and academia are invited to contribute their most important lessons. The lessons are then fully indexed enabling Fifty Lessons to match its content directly to the strategic business learning objectives of its clients which include corporations, public sector organisations and educators.

Table of Contents

Setting the Tone for Customer Advocacy
Personalize the Customer's Perspective
Communicate Your Initial and Ongoing Value
The Tale of Two Service Initiatives
In Fast Moving Markets, Stay Close to Your Customer
Engage Your Customers to Grow Your Business
Satisfying Customers
Always Ask the Consumer
Listen to the Changing Needs of the Consumer
Service Beyond the Call of Duty
Maintaining Customer Service When You Scale
Using Customer Interactions to Improve Your Business
Customers Give You Feedback Every Day
Look to Your Consumers for Innovation
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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