Acknowledgments | p. ix |
Introdution | p. 1 |
Why Are You Reading This Book? | p. 1 |
What This Book Is... and Isn't | p. 9 |
How To Use This Book | p. 12 |
Technical Nomenclature | p. 13 |
Me? Raise Money? | p. 14 |
First Timer? | p. 17 |
Yes, I Can Spell Crowdsource (For the Experienced Online User) | p. 19 |
For the Professional | p. 20 |
Reality Check on Online Giving | p. 22 |
Where Does The Money Go? | p. 28 |
Shopping's As Easy As One Click | p. 29 |
Security and Online Financial Transactions for the Internet-Leery | p. 33 |
After the Money's Received: How to Say Thank You | p. 47 |
For the Volunteer Fundraiser: Looking Under the Hood of a Charity's Financial Practices | p. 50 |
Why You Should Consult These Sites | p. 52 |
"Click to Confirm": The Best Ways to Give Online | p. 57 |
"Don't Go It Alone." The Advantages of Raising Money Online with Other People | p. 57 |
One Word: Plastic | p. 60 |
Tell a Friend: Leveraging the Power of Crowds | p. 71 |
Truly "Global Giving": Tapping into Worldwide Resources | p. 73 |
The "Toolbox" | p. 81 |
The Top 10 Fundraising Platforms (Full List is Appendix A) | p. 82 |
Online Payment Solutions | p. 85 |
The 10 Most Googled Charities or Giving Opportunities (And Why That's Important...) | p. 87 |
A Device for Every Kind of Giver | p. 91 |
The Dos and Don'ts | p. 96 |
The Three Attributes of Major Donors | p. 104 |
The Nine Tests of a Healthy Nonprofit | p. 114 |
What Happens When We Give: In Us and Around Us | p. 122 |
Who's the Real Competition? | p. 123 |
The Arena of Vision | p. 126 |
Our Vocations and the Community | p. 135 |
Appendices | p. 139 |
List of Online Giving Platforms | p. 141 |
List of Charity Evaluation Services | p. 161 |
Index | p. 173 |
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