MAKING A DIFFERENCE 2.0 PA

by FREEMAN,HOWARD

• ISBN13: 9781616087487
• ISBN10: 161608748X
• Edition: 00
• Format: Trade Paper
• Copyright: 2012-05-17
• Publisher: FRWHEEL

Summary

The digital age has changed the way people contribute to worthy causes, with more and more donations coming from online sources. Making a Difference 2.0 serves as a bible for tech-savvy contributors and an essential starting block for beginners, explaining the ins and outs of online charity, how it can differ from traditional methods of fundraising and donating, and how to ensure your contribution is being put to its best use. The book is targeted for two separate audiences-those that donate and those that utilize donations given to them. An exhaustive index is included listing and rating all online giving platforms.

Author Biography

Howard Freeman is the founder and principal of Zoey Creative Development, a New York City-based consultancy that helps urban nonprofits raise more money and increase their supporters' joy in giving. His firm's clients include neighborhood arts organizations as well as international relief organizations, and he counsels high-net-worth individuals on their philanthropic plans. He has worked as a consultant and professional fundraiser since 1995. Before that, he was a corporate writer. Freeman was born and raised in New York City, where he lives with his wife, children, and a leopard gecko.

Table of Contents

Acknowledgments	p. ix
Introdution	p. 1
Why Are You Reading This Book?	p. 1
What This Book Is... and Isn't	p. 9
How To Use This Book	p. 12
Technical Nomenclature	p. 13
Me? Raise Money?	p. 14
First Timer?	p. 17
Yes, I Can Spell Crowdsource (For the Experienced Online User)	p. 19
For the Professional	p. 20
Reality Check on Online Giving	p. 22
Where Does The Money Go?	p. 28
Shopping's As Easy As One Click	p. 29
Security and Online Financial Transactions for the Internet-Leery	p. 33
After the Money's Received: How to Say Thank You	p. 47
For the Volunteer Fundraiser: Looking Under the Hood of a Charity's Financial Practices	p. 50
Why You Should Consult These Sites	p. 52
"Click to Confirm": The Best Ways to Give Online	p. 57
"Don't Go It Alone." The Advantages of Raising Money Online with Other People	p. 57
One Word: Plastic	p. 60
Tell a Friend: Leveraging the Power of Crowds	p. 71
Truly "Global Giving": Tapping into Worldwide Resources	p. 73
The "Toolbox"	p. 81
The Top 10 Fundraising Platforms (Full List is Appendix A)	p. 82
Online Payment Solutions	p. 85
The 10 Most Googled Charities or Giving Opportunities (And Why That's Important...)	p. 87
A Device for Every Kind of Giver	p. 91
The Dos and Don'ts	p. 96
The Three Attributes of Major Donors	p. 104
The Nine Tests of a Healthy Nonprofit	p. 114
What Happens When We Give: In Us and Around Us	p. 122
Who's the Real Competition?	p. 123
The Arena of Vision	p. 126
Our Vocations and the Community	p. 135
Appendices	p. 139
List of Online Giving Platforms	p. 141
List of Charity Evaluation Services	p. 161
Index	p. 173
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