9780471733379

Making Innovation Pay : People Who Turn IP into Shareholder Value

by ;
  • ISBN13:

    9780471733379

  • ISBN10:

    0471733377

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2006-03-17
  • Publisher: Wiley
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Summary

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.

Author Biography

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese. </p>

Table of Contents

Knowledgements.
Foreword by (K. Rivette).
Preface.
Chapter 1. Roadblocks and Building Blocks (B. Berman).
Chapter 2. Turning a Patent Portfolio Into a Profit Center (M. Phelps).
Chapter 3. Seeing Through the Illusion of Exclusion (D. McCurdy).
Chapter 4. On Patent Trolls and Other Myths (A. Poltorak).
Chapter 5. Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (P. Detkin).
Chapter 6. Risky Business: Overlooking Patents as Financial Assets (J. Malackowski).
Chapter 7. Who Benefits from Patent Enforcement? (R. Niro).
Chapter 8. Global IP in Crisis: Recognizing the Threat to Shareholder Value (B. Lehman).
Chapter 9. It Takes More than Being Right to Win a Patent Dispute (R. Schutz).
Chapter 10. Managing Innovation Assets as Business Assets (J. Beyers).
Chapter 11. Secrets of the Trade: An Inventor Shares His Licensing Know-How (R. Katz).
Index.

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