Only one copy
in stock at this price.
from Private Sellers
Questions About This Book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Table of Contents
About the National Restaurant Association and the National Restaurant Association Educational Foundation
Features of the ManageFirst Books
1 - Introduction to Hospitality and Restaurant Marketing
2 - The Marketing Process in Restaurants
3 - Understanding the Market Environment
4 - Understanding Customer Behavior
5 - Preparing a Marketing Plan
6 - Setting Menu Prices
7 - Communication Channels
8 - Advertising and Sales
9 - Sales Promotions, Publicity, and Public Relations
10 - Menu Marketing
11 - Evaluating the Marketing Effort