ManageFirst Hospitality and Restaurant Marketing with Answer Sheet

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 3/22/2012
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The exam can be taken in either a paper-and-pencil or online format. The exam format is selected at the time of purchase. The text and exam are part of the NRAEF ManageFirst Programfrom the National Restaurant Association Educational Foundation. This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitably operation. The NRAEF ManageFirst Programtraining program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program includes 10 topics each with a Competency Guide, exam, Instructor Resources, certificate and credential.* This Competency Guide includes a Paper-and-Pencilversion of the exam answer sheet.

Table of Contents

About the National Restaurant Association and the National Restaurant Association Educational Foundation


Features of the ManageFirst Books

Real Manager


1 - Introduction to Hospitality and Restaurant Marketing

2 - The Marketing Process in Restaurants

3 - Understanding the Market Environment

4 - Understanding Customer Behavior

5 - Preparing a Marketing Plan

6 - Setting Menu Prices

7 - Communication Channels

8 - Advertising and Sales

9 - Sales Promotions, Publicity, and Public Relations

10 - Menu Marketing

11 - Evaluating the Marketing Effort


Field Project



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