Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
About the National Restaurant Association and the National Restaurant Association Educational Foundation
Features of the ManageFirst Books
1 - Introduction to Hospitality and Restaurant Marketing
2 - The Marketing Process in Restaurants
3 - Understanding the Market Environment
4 - Understanding Customer Behavior
5 - Preparing a Marketing Plan
6 - Setting Menu Prices
7 - Communication Channels
8 - Advertising and Sales
9 - Sales Promotions, Publicity, and Public Relations
10 - Menu Marketing
11 - Evaluating the Marketing Effort