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Table of Contents
About the National Restaurant Association and the National Restaurant Association Educational Foundation
Features of the ManageFirst Books
1 - Introduction to Hospitality and Restaurant Marketing
2 - The Marketing Process in Restaurants
3 - Understanding the Market Environment
4 - Understanding Customer Behavior
5 - Preparing a Marketing Plan
6 - Setting Menu Prices
7 - Communication Channels
8 - Advertising and Sales
9 - Sales Promotions, Publicity, and Public Relations
10 - Menu Marketing
11 - Evaluating the Marketing Effort