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9780135072134

ManageFirst : Restaurant Marketing with Pencil/Paper Exam and Test Prep

by
  • ISBN13:

    9780135072134

  • ISBN10:

    0135072131

  • Edition: 1st
  • Format: Package
  • Copyright: 2008-10-27
  • Publisher: Prentice Hall
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List Price: $48.40
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Summary

This particular guide is a brief competency guide which is focused on Restaurant Marketing. Designed to provide trainees with marketable management skills for a career within the Culinary Arts and Foodservice industry. The NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. NRAEF ManageFirst Program leads to a new credential, ManageFirst Professional (MFP), which is part of our industry career ladder. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Trainees earn a certificate for each exam passed. Packaged with this book is also a NEW! Exam Prep Guide andan On-line Testing Access Code Card.

Table of Contents

Chapter 1    Introduction to Marketing

Chapter 2    Assessing Your Business Situation

Chapter 3    Determining Your Strategy and Tactics

Chapter 4    Setting Prices

Chapter 5    Planning and Implementing Your Promotion Mix

Chapter 6    Evaluation and ROI

 

Field Project

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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