9780135072134

ManageFirst : Restaurant Marketing with Pencil/Paper Exam and Test Prep

by
  • ISBN13:

    9780135072134

  • ISBN10:

    0135072131

  • Edition: 1st
  • Format: Package
  • Copyright: 10/27/2008
  • Publisher: Prentice Hall
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List Price: $48.40

Summary

This particular guide is a brief competency guide which is focused on Restaurant Marketing. Designed to provide trainees with marketable management skills for a career within the Culinary Arts and Foodservice industry. The NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. NRAEF ManageFirst Program leads to a new credential, ManageFirst Professional (MFP), which is part of our industry career ladder. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Trainees earn a certificate for each exam passed. Packaged with this book is also a NEW! Exam Prep Guide andan On-line Testing Access Code Card.

Table of Contents

Chapter 1    Introduction to Marketing

Chapter 2    Assessing Your Business Situation

Chapter 3    Determining Your Strategy and Tactics

Chapter 4    Setting Prices

Chapter 5    Planning and Implementing Your Promotion Mix

Chapter 6    Evaluation and ROI

 

Field Project

Index

Rewards Program

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